Digital Marketing Strategist for B2B Search Excellence

6 days ago


Wilmington, North Carolina, United States firstPRO, Inc Full time

firstPRO, Inc is seeking a highly experienced Digital Marketing Strategist to lead our client's search engine optimization efforts. Located in Wilmington, DE, this full-time position requires onsite work 2-3 days a week.

About the Role:

  • This is a challenging opportunity for a seasoned professional with 7+ years of experience in search marketing, specifically in B2B digital marketing.
  • The ideal candidate will have a strong understanding of technical and on-page SEO, paid search management, and conversion rate optimization principles.

Key Responsibilities:

  • Develop and execute integrated SEO, PPC, and CRO strategies to achieve business objectives and maximize search engine performance.
  • Oversee on-page and technical SEO, implementing best practices to improve organic visibility across traditional and AI-enhanced search engines. Collaborate with content and marketing teams to align content strategies with SEO goals.
  • Manage paid search campaigns, including keyword research, ad creation, bidding strategies, and performance tracking. Ensure alignment with broader marketing initiatives.
  • Lead CRO efforts to enhance website user experience, engagement, and conversion rates through testing and iterative improvements.
  • Build, mentor, and manage a high-performing team of SEO, PPC, and CRO specialists, fostering a culture of innovation and collaboration.
  • Use advanced analytics tools to monitor performance, interpret data, and refine strategies. Present actionable insights and reports to stakeholders.
  • Stay ahead of industry trends, including generative AI search developments, adapting strategies to capture opportunities in the evolving digital landscape.

Requirements:

  • Proven success in leading and developing teams in search marketing and CRO.
  • Proficiency with tools like Google Analytics, SEMrush, Brightedge, and Conductor.
  • Strong ability to use data insights for strategy optimization and decision-making.
  • Understanding of generative AI search trends and their impact on strategies.

Compensation Package: The estimated annual salary for this role is $120,000 - $160,000, depending on qualifications and experience. This includes benefits and incentives commensurate with the company's standards.



  • Wilmington, North Carolina, United States firstPRO, Inc Full time

    firstPRO, Inc is seeking a seasoned Digital Marketing Strategist to lead our search marketing efforts. We are looking for a professional with 7+ years of experience in B2B search marketing, combining strategic vision with hands-on expertise.The ideal candidate will have a deep understanding of SEO, paid search, and Conversion Rate Optimization (CRO)...


  • Wilmington, North Carolina, United States firstPRO, Inc Full time

    About the RolefirstPRO, Inc. is seeking a highly skilled Digital Marketing Strategist to join their team in Wilmington, DE.This full-time position requires onsite work 2-3 days a week and offers a competitive salary of $120,000 - $180,000 per year.Job DescriptionWe are looking for a seasoned professional with 7+ years of search marketing experience,...


  • Wilmington, North Carolina, United States DTLR Full time

    Job OverviewDigital marketing specialist wanted to enhance brand presence and drive customer engagement across various social media platforms. The ideal candidate will collaborate with internal teams to develop cohesive messaging and execute strategic plans that align with our overall marketing objectives.


  • Wilmington, North Carolina, United States DTLR Full time

    Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at DTLR, Inc.About the Role:This role involves developing and implementing social media strategies to enhance our brand's online visibility and engagement across various platforms.You will work closely with our creative team to create and...


  • Wilmington, North Carolina, United States Fingerpaint Full time

    Unlock Your Potential at FingerpaintFingerpaint is a health and wellness agency that's pushing the boundaries of creativity. As a pioneer in the industry, we're dedicated to delivering innovative experiences that exceed our clients' expectations. Our team is built on empathy, talent, and a passion for growth.We're seeking an experienced Account Supervisor to...


  • Wilmington, North Carolina, United States firstPRO, Inc Full time

    As a seasoned SEO and PPC Director, you will lead our search marketing efforts, developing and implementing integrated strategies across search platforms. With 7+ years of experience in B2B search marketing, you will be responsible for managing a high-performing team of search marketing specialists, serving as a thought leader in search marketing, and...


  • Wilmington, North Carolina, United States Johns Hopkins Medicine Full time

    About Johns Hopkins Health PlansJohns Hopkins Health Plans (JHHP) is a leading managed care and health services business, serving over 500,000 active members with lines of business in Medicaid, Medicare, commercial, military health, health solutions, and venture investments.We are setting the pace for change within the healthcare industry by developing...


  • Wilmington, North Carolina, United States TechNET CxO Full time

    Job Summary:We are seeking a seasoned Chief Data Analytics Strategist to spearhead our data operations and drive innovative AI solutions within our organization. As a pivotal member of our team, you will transform data systems, lead high-performing teams, and shape the future of healthcare technology and compliance.About Us:TechNET CxO is a global leader in...


  • Wilmington, North Carolina, United States Gray Television Full time

    About Gray TelevisionGray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households. We are committed to excellence, investing in the latest technology and employee development to stay ahead in our markets.About WECTWECT has been serving southeastern North...


  • Wilmington, North Carolina, United States Wake Technical Community College Full time

    Company OverviewWake Technical Community College is a leading institution of higher education, committed to providing excellent educational opportunities for students in Wake County. Our college values diversity, equity, and inclusion in our workforce and strives to create a supportive environment for all employees.Job SummaryWe are seeking an experienced...


  • Wilmington, North Carolina, United States Mastech Digital Full time

    About the RoleWe are seeking a skilled CAD Design Specialist to join our team at Mastech Digital.Key Responsibilities:Collaborate with engineering teams to create high-quality 2D and 3D designs for process equipment.Assist in developing and implementing CAD standards and best practices.Work closely with drafting leads to complete engineering drawing sets on...


  • Wilmington, North Carolina, United States London Approach Full time

    The Director of IT Operations plays a pivotal role in shaping the technology landscape at London Approach. As a key member of our team, this executive will be responsible for driving the development and implementation of innovative IT strategies that align with our business objectives.We are seeking an exceptional leader with a strong track record in IT...


  • Wilmington, North Carolina, United States Energize Group Full time

    Job OverviewEnergize Group is a dynamic dental marketing company specializing in website development, social media advertising, lead generation, SEO, organic social media posting, dental consulting, and patient appointment booking. We are dedicated to helping dental practices enhance their online presence and grow their patient base through comprehensive...


  • Wilmington, North Carolina, United States Belay Technologies Full time

    Belay Technologies is a leading provider of systems automation and full stack development solutions to the DoD and commercial markets. We are seeking highly skilled Digital Network Security Analysts to join our team.Job SummaryThe Digital Network Security Analyst will evaluate target opportunities, strategize activities against particular networks, and...


  • Wilmington, North Carolina, United States Teal Acquisitions, Inc Full time

    Job OverviewWe are seeking a highly motivated and competitive Sales Management professional to join our dynamic marketing and sales team at Teal Acquisitions, Inc.


  • Wilmington, North Carolina, United States Boys & Girls Clubs of Southeastern North Carolina Full time

    Boys & Girls Clubs of Southeastern North Carolina seeks a Marketing Communications Specialist to assist the Communication Manager in implementing organizational communication and marketing strategies. This internship provides an opportunity for students to gain hands-on experience in marketing, communications, and public relations while contributing to the...


  • Wilmington, North Carolina, United States PrideStaff Full time

    Job OverviewPrideStaff, a 15-time Best of Staffing Award-winning full-service staffing company, is seeking a highly qualified Director of Operations to join their team in the East Hanover, NJ area.We estimate an annual salary of around $120,000-$150,000 based on industry standards and the requirements outlined below.ResponsibilitiesThe successful candidate...


  • Wilmington, North Carolina, United States TEKsystems Full time

    Account ManagerAbout the RoleWe are seeking an experienced Account Manager to join our team at TEKsystems. As an Account Manager, you will be responsible for managing customer relationships, identifying new business opportunities, and delivering exceptional service to our clients.Key ResponsibilitiesManaging existing customer relationships and identifying...


  • Wilmington, North Carolina, United States Q4 Full time

    About Q4At Q4, we're committed to empowering our clients to drive premium valuations through innovative investor relations solutions. Our AI-driven IR Ops Platform is designed to help publicly traded companies attract, manage, and understand investors like never before.With a strong focus on customer satisfaction, we've built a platform that enables our...

  • Travel Nurse RN

    6 days ago


    Wilmington, North Carolina, United States Planet Healthcare Full time

    Job SummaryWe are seeking a dedicated and skilled Travel Nurse RN to join our team for a 13-week assignment in Wilmington, North Carolina.About the RoleSpecialty: Medical Surgical (Med Surg)Discipline: Registered Nurse (RN)This is a travel nursing opportunity with a 12-hour night shift schedule and a requirement of 48 hours per week. Our ideal candidate will...