Digital Marketing Specialist
6 days ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at DTLR, Inc.
About the Role:
This role involves developing and implementing social media strategies to enhance our brand's online visibility and engagement across various platforms.
You will work closely with our creative team to create and execute content that aligns with our marketing objectives and brand values.
The ideal candidate should have excellent analytical skills, with the ability to interpret data and generate actionable insights.
Responsibilities:
- Assist in developing engaging content for our social media channels, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Monitor customer interaction with our social channels and engage with our audience as needed.
- Schedule and publish content across all social media platforms using media management tools.
- Track and analyze social media performance metrics, generate reports, and provide insights to optimize content strategy and improve engagement.
- Evaluate current and emerging social trends, algorithms, and best practices to ensure our social media efforts remain relevant.
- Collaborate with internal teams to ensure cohesive messaging and alignment across all channels.
- Act as a brand advocate, fostering positive relationships with influencers, partners, and followers to amplify our brand's reach and reputation.
Requirements:
- Bachelor's degree from a 4-year college or university preferred but not required.
- At least 1-3 years of experience in marketing, preferably in social media; or equivalent combination of education and experience.
- Proven experience working in social media management, digital marketing, or content creation.
- Strong understanding and knowledge of social media trends and platforms, algorithms, and best practices.
- Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
Benefits:
We offer a competitive salary range of $60,000-$70,000 (dependent on experience) and a comprehensive benefits package, including medical, dental, vision, 401k, sick leave, and company paid time off plan.
About Us:
DTLR, Inc. is an equal opportunity employer committed to providing a diverse and inclusive work environment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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