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Client Relationship Manager
2 months ago
The Client Relationship Manager role is pivotal in overseeing key accounts, specifically Acme, Redner's, and Giant. This position focuses on crafting profitable initiatives, negotiating promotional strategies, display placements, and other collaborative programs with the clients. The primary objective is to ensure sustainable and profitable growth for all Wise Snacks brands.
This role entails the formulation of cooperative business strategies with each client to meet the company's volume targets and support the sales team. The Client Relationship Manager will also collaborate with the operations team to align with distributors and branches, ensuring flawless execution of all account co-ops and initiatives.
This position allows for remote work; however, candidates must reside in the state of PA.
Key Responsibilities:
Sales Strategy Development
- Coordinate internally and with clients on annual volume expectations.
- Create and uphold a robust promotional calendar to drive profitable growth in the account, supporting operational growth objectives.
- Align sales efforts with the operations team through monthly TMS and S&OP meetings.
- Regularly assess sales performance and engage with distributors and branches for follow-up.
Profit Optimization
- Analyze sales data to ensure appropriate item promotions and pricing strategies for the market.
- Conduct monthly P&L reviews to maximize profitability.
- Oversee promotions to ensure correct PPA each month on both account and Wise sides.
- Engage with distributors to ensure adherence to execution and spending guidelines, achieving mutual goals.
- Communicate effectively with distributors and branches regarding displays, programs, and incentives to boost volume.
Sales Growth Initiatives
- Conduct weekly market visits with the operations team (when feasible) to identify opportunities and formulate plans to address gaps.
- Review opportunities with the account category team to explore all space and display possibilities.
- Collaborate with Marketing and RGM to maintain optimal pricing for maximum profitability and sales.
- Participate in monthly sales operations meetings with branches and distributors to discuss upcoming promotional strategies and gather feedback on previous promotions.
- Present and secure approval for all new items under the Wise Snacks brands for each account.
- Monitor IRI and other relevant data to identify shifts in category or brand performance.
Account Management and Customer Development
- Work closely with clients to ensure Wise Snacks is integrated into their daily business strategies.
- Share sales data post-key events with clients to demonstrate our contribution to their growth.
- Maintain comprehensive records with clients, including authorization lists, promotions, sales reviews, and entering promotions into the client's system, while also processing this information in the Wise Snacks system.
- Track all accounts receivable to ensure accuracy and proper deduction of promotional allowances.
- Establish and maintain appropriate Planogram (POG) setups within the account.
- Foster strong relationships with key customers to support company initiatives.
- Address customer concerns promptly and work towards effective resolutions.
- Engage with distributor management to resolve service issues and develop preventive strategies for future occurrences.
Qualifications
- Education: High School diploma required; Bachelor's Degree in Business Management, Sales, or Marketing preferred. A Master's degree is a plus.
- Experience: Minimum of 3 years in Consumer Packaged Goods (CPG), with 3-5 years of account management and sales experience. Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook is essential.
Wise Snacks is a renowned producer of savory snacks with a rich history. Established in 1921, Wise has become synonymous with tradition and authenticity, trusted by consumers for nearly a century. Our iconic brand represents a wide array of delicious snacks enjoyed by generations, including potato chips, cheese-flavored snacks, tortilla chips, pretzels, popcorn, and more. We proudly market our products under some of the most recognizable names in the salty snack industry, including Wise, Cheez Doodles, New York Deli, Bravos, and Deep River. Additionally, we produce private label products for various retailers. Our distribution strategy utilizes a direct-store-door delivery and merchandising system, reaching major grocery retailers, neighborhood markets, and urban bodegas, as well as established retailers across multiple channels. Wise Snacks is wholly owned by Arca Continental, the second-largest Coca-Cola bottler in Latin America and one of the largest globally. We invite you to explore career growth opportunities with Wise Snacks.
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