Digital Marketing Specialist
5 days ago
Job Title: Digital Marketing/ Blog Writer
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our team at SGS Technologie. As a key member of our marketing department, you will be responsible for developing and implementing marketing campaigns that drive business growth and enhance brand awareness.
Key Responsibilities:
- Develop Marketing Strategies: Collaborate with our cross-functional teams to develop marketing strategies that align with our business goals and objectives.
- Manage Digital Campaigns: Manage and execute campaigns across various digital channels, including search engines, display advertising, and content marketing.
- Measure and Report Performance: Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
- Conduct Market Research: Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
- Collaborate with Teams: Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
- Stay Up-to-Date: Stay up-to-date with emerging digital marketing trends and technologies.
Qualifications:
- Master's Degree: Master's degree in marketing, communications, or related field.
- Experience: 2+ years of experience in digital marketing or related field.
- Skills: Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising. Proficient in marketing automation tools and excellent analytical skills with experience in web analytics tools (e.g., Google Analytics).
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