Senior Manager of Content Strategy and Digital Marketing

2 days ago


Athens, Georgia, United States InsideHigherEd Full time
Job Title: Senior Manager of Content Strategy and Digital Marketing

We are seeking a highly skilled Senior Manager of Content Strategy and Digital Marketing to join our team at InsideHigherEd. As a key member of our marketing and communications department, you will be responsible for developing and executing a comprehensive content strategy that aligns with our brand and strategic goals.

Key Responsibilities:
  • Develop and maintain a centrally led, quarterly content plan that aligns with our brand and strategic goals.
  • Collaborate with media communications, creative services, internal communications, and marketing and brand strategy to plan content for strategic placement across all communication and marketing channels.
  • Plan, execute, and manage digital advertising campaigns across various platforms, including Google Ads, social media, and display networks.
  • Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
  • Supervise the marketing and communications data analyst to review data and make content recommendations.
  • Utilize analytics and metrics to measure content effectiveness and adjust strategies accordingly.
Requirements:
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • 5+ years of relevant marketing and/or communications work with increasing levels of responsibility.
  • Proven experience in content management, content strategy, or a similar role.
  • Ability to lead individuals who are not direct reports.
  • Working understanding of media relations, digital marketing, SEO, and social media platforms.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.



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