Marketing Data Analyst

1 week ago


Reston, Virginia, United States Solomon Page Full time
Marketing Analyst Opportunity

Solomon Page is seeking a skilled Marketing Analyst to support our client, a leading retail apparel company, in San Francisco, CA. This 3-month contract position requires working onsite 2-3 days a week.

Key Responsibilities:
  • Develop and implement marketing mix modeling (MMM) and analytics strategies to drive performance insights and strategic recommendations.
  • Collaborate with internal and external marketing teams to assess and enhance the effectiveness of marketing strategies.
  • Lead budget scenario planning with media and finance teams to optimize marketing channel usage in alignment with brand objectives.
  • Analyze media channel performance and understand concepts like diminishing returns, Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC).
  • Convert data insights into actionable recommendations and investment strategies across various paid marketing channels.
Required Qualifications:
  • Proven experience with Marketing Mix Modeling (MMM) from an advertiser or practitioner's perspective.
  • Strong understanding of the complete media funnel, including experience on the media agency side or within an advertiser's media team.
  • Expertise in Adobe web analytics and Excel; experience with Omnichannel Retail or Direct-to-Consumer (DTC) marketing is a plus.

Solomon Page offers a comprehensive benefit program for hourly employees, including medical, dental, 401(k), direct deposit, and commuter benefits. We pride ourselves on building long-term relationships based on trust, respect, and excellent results.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across various functions and industries. We focus on providing customized solutions and acting as a strategic partner to our clients and candidates.


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