Marketing Data Analyst

3 weeks ago


Reston, Virginia, United States Catapult Solutions Group Full time

Marketing Data Analyst Position

We are seeking a skilled Marketing Data Analyst to support our client's data analytics team. The ideal candidate will have a strong foundation in SQL, Python or R, and experience in marketing data.

Key Responsibilities

  • Perform advanced business analysis using statistical techniques, predictive modeling, and data mining, with a focus on marketing data.
  • Develop and maintain SQL-based data pipelines and create dashboards to visualize key marketing metrics.
  • Conduct causal inference analysis to uncover relationships between marketing initiatives and business outcomes.
  • Collaborate with stakeholders to gather analytical requirements and translate them into actionable insights.
  • Generate ad hoc reports and data extracts to support marketing and business decisions.
  • Provide data-driven recommendations to improve marketing processes and campaign performance.
  • Stay up-to-date on industry trends and best practices in marketing analytics and data science.

Requirements

  • Proficiency in SQL for complex data querying and pipeline development.
  • Strong programming skills in Python or R, with experience in statistical modeling and data analysis.
  • Experience building dashboards and visualizing marketing data.
  • Solid understanding of causal inference and its applications in marketing.
  • Proven ability to perform statistical analysis and develop predictive models.
  • Strong communication skills with the ability to present complex data to non-technical stakeholders.
  • Experience working with large datasets and marketing data infrastructure.

About Catapult Solutions Group

Catapult Solutions Group is a leading provider of data analytics solutions. We are committed to delivering high-quality services that meet the evolving needs of our clients.



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