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Marketing Director

2 months ago

Appleton, Wisconsin, United States ThedaCare Full time
About ThedaCare

ThedaCare is a leading healthcare system that is revolutionizing the way care is delivered. We are committed to providing exceptional patient experiences and outcomes, and we are seeking a talented individual to join our team as a Director of Marketing & Marketing Technology.

Job Summary

The Director of Marketing & Marketing Technology will be responsible for developing and executing comprehensive marketing and marketing technology strategies to enhance ThedaCare's position in the healthcare market and support the organization's growth goals. This role will lead the planning and execution of omnichannel marketing strategies, manage multiple complex projects, and champion contemporary data-driven marketing strategies.

Key Responsibilities
  • Develop and execute marketing and marketing technology strategies to promote service lines, drive revenue growth, and achieve identified objectives and targets.
  • Lead the development, implementation, and adoption of marketing technology platforms and solutions, including web, CRM, marketing automation, and search.
  • Manage multiple complex projects, ensuring timely delivery and alignment with strategic objectives and budgetary constraints.
  • Champion contemporary data-driven marketing strategies, including CRM, email campaigns, search, digital media, and optimization, to achieve objectives.
  • Collaborate with service line leaders and executives to align BMC strategies with organizational/business goals, ensuring seamless execution and maximum impact.
  • Foster a culture of excellence for marketing and marketing technology team members, encouraging innovation, strategic thinking, and a focus on outcomes through leadership and mentorship.
  • Optimize operations of marketing and marketing technology to ensure efficiency, effectiveness, and ROI on marketing investments, including establishing metrics and reporting, budget planning and tracking, and process development and integration.
Requirements
  • 10 years of progressive experience in marketing and digital strategy management with a demonstrated track record of success.
  • Proficiency with digital platforms and toolsets, with experience in the healthcare industry.
  • Bachelor's degree required; master's degree preferred.
  • Demonstrated ability to work across functions within and outside of marketing to build relationships and drive results.
  • Strategic thinker with excellent analytic, planning, marketing, digital, and communications skills, with a proven bias towards action.