Director of Marketing and Brand Strategy

4 days ago

Appleton, Wisconsin, United States ThedaCare Full time
About ThedaCare

ThedaCare is a leading healthcare system that is changing the face of care and well-being in our community. We are inspired to reinvent healthcare by becoming a proactive partner in health, enriching the lives of all and creating value in everything we do. Our team members are empowered to be the catalyst of change through our values of compassion, excellence, leadership, innovation, and agility.

Job Summary

The Director of Marketing and Marketing Technology in the North Region will be a strategic leader within the Brand Marketing Communication (BMC) team, responsible for developing and executing comprehensive marketing and marketing technology strategies to enhance ThedaCare's position in the healthcare market and support the organization's overall growth goals. This role will work collaboratively across BMC and the entire system to champion the ThedaCare brand by elevating the consumer voice, driving growth for priority marketing initiatives, and ensuring an optimal digital consumer experience.

Key Responsibilities

  • Develop and execute robust omnichannel marketing strategies to promote service lines, drive revenue growth, and achieve identified objectives and targets.
  • Lead the development, implementation, and adoption of marketing technology platforms and solutions in support of marketing initiatives, including web, CRM, marketing automation, and search.
  • Manage multiple complex projects, ensuring timely delivery and alignment with strategic objectives and budgetary constraints.
  • Collaborate with service line leaders and executives as a BMC business partner to align BMC strategies with organizational/business goals, ensuring seamless execution and maximum impact.
  • Foster a culture of excellence for marketing and marketing technology team members, encouraging innovation, strategic thinking, and a focus on outcomes through leadership and mentorship.
  • Optimize operations of marketing and marketing technology to ensure efficiency, effectiveness, and ROI on marketing investments, including establishing metrics and reporting, budget planning and tracking, and process development and integration.
Requirements

  • 10 years of progressive experience in marketing and digital strategy management with a demonstrated track record of success.
  • Bachelor's degree required; master's degree preferred.
  • Demonstrated ability to work across functions within and outside of marketing to build relationships and drive results.
  • Strategic thinker with excellent analytic, planning, marketing, digital, and communications skills and a proven bias towards action experience in creating marketing initiatives, authentic storytelling, and leading successful integrated marketing and communications campaigns for a large, complex organization.
  • High level of leadership skills to assist in the alignment of the organization to a disciplined, strategic marketing approach.
  • Development of a team to support, develop, and implement marketing strategy in a team-based environment.
  • Successful candidates should have demonstrated experience leveraging both the art and science of marketing to achieve positive business outcomes.
  • Ability to engage with and counsel senior leaders, physicians, and other health system staff in marketing activities and provide leadership to marketing, communications, and cross-functional team members to achieve objectives.
  • Excellent verbal and written communication skills, including proficiencies in digital and social communications.
  • Highly organized, with a strong ability to manage multiple projects in a fast-paced environment.

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