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Digital Strategy Lead

1 month ago

New York, New York, United States Publicis Sapient Full time

As a Digital Strategy Lead at Publicis Sapient, you will have the opportunity to accelerate and drive web analytics strategies for clients across the globe. You will work in partnership with digital directors, client teams, and practice capability to ensure that the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions.

Key Responsibilities:
  • Shape and execute the team's strategic direction, highlighting the value they bring to clients.
  • Work with Account Leadership, Groupe, and other internal partners to identify value drivers and growth opportunities and expand relationship with clients.
  • Ensure the data strategy and measurement frameworks align, and secure client approval and driving adoption.
  • Define and support the implementation, measurement, and activation of data-driven use cases.
  • Function as the data, technology, and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss/improving data match rates.

In this role, you will also be responsible for working with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process. Additionally, you will lead the development of education programs for Data for both internal and client audiences.

Benefits of Working Here:

  • Flexible vacation policy; time is not limited, allocated, or accrued.
  • 16 paid holidays throughout the year.
  • Generous parental leave and new parent transition program.
  • Tuition reimbursement.
  • Corporate gift matching program.

The estimated salary range for this position is $175,000 - $225,000. Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.