Senior Partner Marketing Manager

2 weeks ago


CA United States DocuSign Full time
About the Role

We are seeking an experienced Senior Partner Marketing Manager to join our team at DocuSign. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive channel growth strategy that enhances our reach and impact with Global Systems Integrator (GSI) partners.

Key Responsibilities
  • Develop and implement quarterly and annual marketing plans for GSIs in North America for our key product offerings: Identity and Access Management (IAM) and Contract Lifecycle Management (CLM)
  • Architect and implement demand generation campaigns that build awareness, pipeline, and accelerate opportunities through the sales cycle
  • Create dashboards, track, and measure metrics, including marketing return on investment and pipeline impact, making adjustments to continuously improve and maximize results in Salesforce and Tableau
  • Partner with key collaborators in Marketing, Product Management, Delivery, and Regions to strategize and plan for the best marketing approach against desired outcomes
  • Act as a global center of excellence for other regional partner marketing leads globally in EMEA, LATAM, and APAC
  • Serve as the primary liaison in North America, bridging the gap between regional marketing, partner teams, and other relevant stakeholders
Requirements
  • 8+ years of related experience with a Bachelor's degree; or 6+ years related experience with a Master's degree, with 2+ years in SaaS space
  • 5+ years of experience in a partner marketing, product marketing, field marketing, or demand generation role with emphasis on partner or alliance programs and campaigns
  • Domain expertise in Salesforce, Tableau, or other CRM, analytics tools
  • Project management experience and/or experience working with cross-functional teams
  • Experience delivering demand generation campaigns in international and emerging markets in collaboration with regional leaders
Preferred Qualifications
  • Highly motivated, proactive, and personable with the ability to collaborate with all levels of an organization internally and externally
  • Adaptable and comfortable in a fast-paced, results-driven environment
  • Strategic and critical thinker, analytical skills, and business sense with high capacity to synthesize data and insights
  • Excellent interpersonal skills with a service-oriented attitude
  • Excellent verbal and written communication
  • Consistent record of supporting global-first teams

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