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E-commerce Merchandising Strategist

2 months ago

Cincinnati, Ohio, United States Kroger Full time
Descripción del Trabajo

Responsable de alcanzar los objetivos de crecimiento para las áreas de negocio asignadas. Colaborar con partes interesadas interfuncionales (por ejemplo, equipo de Merchandising Digital y equipo de Experiencia Digital) para asegurar que la estrategia y el plan del sitio se alineen con las prioridades comerciales. Actuar como un socio estratégico en toda la organización (por ejemplo, Merchandising, Promociones, Experiencia Digital, Gestión de Productos, Marketing, etc.) para crear experiencias de comercio electrónico de primer nivel y mejorar la posición de la empresa en el espacio minorista en línea. Demostrar los valores fundamentales de la empresa: respeto, honestidad, integridad, diversidad, inclusión y seguridad.

Responsabilidades
  • Desarrollar una experiencia de merchandising digital altamente atractiva mediante estrategias basadas en conocimientos del cliente, métricas del sitio y datos.
  • Alcanzar el presupuesto de ventas de comercio electrónico y los objetivos de compromiso digital establecidos para el área de negocio específica mediante la creación de experiencias de cliente atractivas de principio a fin, incluyendo, pero no limitado a, la página de inicio, experiencias destacadas, búsqueda y navegación.
  • Colaborar con el equipo de Experiencia Digital en la estrategia y ejecución de las experiencias del sitio, así como en la integración de oportunidades de monetización de marketing de precisión.
  • Colaborar con los equipos de Merchandising, Promociones y negocios para desarrollar hojas de ruta en línea, incluyendo prioridades clave de surtido, objetivos comerciales y promociones, para impulsar las ventas de comercio electrónico.
  • Identificar surtidos clave para la curaduría y exhibición en el sitio, colaborando con los equipos de Merchandising para ejecutar la curaduría de productos y la optimización de productos.
  • Trabajar en estrecha colaboración con los equipos de Marketing y SEO para optimizar el tráfico hacia el sitio para el área de negocio.
  • Colaborar con la Gestión de Productos Digitales y Tecnología en nuevas características y funcionalidades para asegurar que las mejoras y características de la experiencia del cliente tengan en cuenta los requisitos de merchandising para impulsar las ventas y permitir que nuestro negocio tenga éxito en el espacio de comercio electrónico.
  • Colaborar con el equipo de Análisis para comprender las tendencias del sitio, los conocimientos del cliente, los datos y el comportamiento de compra.
  • Buscar e identificar tendencias de consumidores, mercado, industria y globales para nuevas formas de satisfacer las necesidades del cliente y fomentar el compromiso; monitorear continuamente el panorama competitivo.
  • Educar y comunicar la estrategia digital a los socios comerciales, proporcionándoles las herramientas necesarias para ejecutar los planes comerciales.
  • Supervisar y capacitar a los informes directos en el desempeño de sus funciones; completar evaluaciones de desempeño y proporcionar retroalimentación a los informes directos.
  • Debe ser capaz de realizar las funciones esenciales de este puesto con o sin adaptaciones razonables.
Calificaciones

MINIMO
  • Más de 3 años de experiencia en merchandising, marketing o digital con una comprensión demostrada del comercio electrónico, merchandising minorista y comportamiento del cliente.
  • Capacidad demostrada para capacitar y entrenar a otros.
  • Fuertes habilidades analíticas y de resolución de problemas.
  • Capacidad probada para trabajar de manera colaborativa y ágil con múltiples equipos.
  • Capacidad para alcanzar objetivos a través de otros.
  • Fuertes habilidades de organización y multitarea.
  • Dominio de Microsoft Office.
  • Capacidad probada para encontrar soluciones en circunstancias desafiantes o ambiguas.
  • Habilidades efectivas de comunicación oral y escrita, incluyendo presentaciones formales.
  • Comprensión del funcionamiento del comercio electrónico y la tecnología utilizada para ofrecer experiencias de comercio electrónico.
  • Fuerte comprensión del merchandising en sitios web, experiencia del usuario y mejores prácticas de comercio electrónico.
DESEADO
  • Título universitario en marketing, negocios o campo relacionado.
  • Experiencia en llevar productos de comercio electrónico o omnicanal orientados al cliente al mercado.
Sobre Nosotros

Desde una pequeña tienda de comestibles en Cincinnati hace más de un siglo, hemos crecido hasta convertirnos en el minorista más grande del país, con casi 2,800 tiendas en 35 estados operando bajo 28 nombres diferentes. Como el minorista de alimentos de América, nos enorgullece reunir equipos diversos con una pasión por la comida y las personas, con un propósito común: Alimentar el Espíritu Humano. Con una historia de innovación, trabajamos incansablemente para crear experiencias increíbles para nuestros clientes, comunidades Y entre nosotros, con la comida en el corazón de todo.

Aquí, las personas importan. Por eso nos esforzamos por proporcionar los ingredientes que necesitas para crear tu propia receta de éxito en el trabajo y en la vida. Ayudamos a alimentar tu futuro al proporcionar el valor y el cuidado que necesitas para crecer. Si eres una persona solidaria, impulsada por un propósito y con ganas de aprender, tu potencial es ilimitado.

Ya sea que estés buscando una posición a tiempo parcial o un nuevo camino profesional, tenemos una oportunidad fresca para ti. Únete a nuestra familia Kroger.