Digital Marketing Manager

1 week ago

Ladson, South Carolina, United States Shimano North America Holding Full time
Digital Marketing Manager Job Description

At Shimano North America Holding, we are seeking a highly skilled Digital Marketing Manager to join our team. The successful candidate will be responsible for representing all Shimano brands' digital platforms and strategies, implementing, overseeing, and managing digital marketing strategies that advance Shimano fishing division revenue by creating and measuring demand of dealers and consumers.

Key Responsibilities:

Develop and execute digital marketing strategies using all necessary tools (e.g., website, emails, video, social media, and blog)
Oversee CRM segmentation and communication strategy by audience
Create SEO/SEM content strategy and generation
Plan and execute digital marketing strategy around new and legacy items
Shared accountability with the eBusiness team to achieve B2C revenue target
Support and create global marketing promotions and creative requests from corporate headquarters
Create regional digital solutions for Consumer and B2B partners
Create, enhance, or manage needed content for all forms of media as needed or assigned
Assist with website updates, content improvement, and development
Build all consumer promotion content calendar materials

Requirements:

Detailed knowledge of digital marketing, advertising, and promotion
Strong graphic arts creative abilities with common programs (Photoshop, InDesign, Illustrator, etc.)
Ability to write both technical and engaging content. Good understanding of writing style or tone based on the audience you are speaking to.
Exceptional time management and planning skills.
Ability to lead a team of agency contractors and manage effectively.
Ability to demonstrate, write about and explain product technologies, features, and benefits.
Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
Advance knowledge of Microsoft Office Suite - Word, Excel, and PowerPoint.
Ability to work within various digital analytics platforms.
3 - 5 years of digital marketing and project management experience, with demonstrated success with traffic-driving strategies (SEM, content targeting/remarketing, nurturing, etc.) and web functionality
Strong written and verbal communication skills.
Industry and fishing knowledge and skills preferred.
Ability to look at projects and issues in a creative manner and develop engaging concepts and media in all forms.
Ability to work confidently and independently while professionally representing Shimano.

Education:

Bachelor's degree in Marketing or other related courses preferred.

Shimano North America Holding is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.

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