Marketing Director

3 weeks ago


Birmingham AL USA, United States Quest Diagnostics Incorporated Full time

We deliver innovative solutions that empower patients and physicians to make informed healthcare decisions. Our diagnostic testing, information, and services are designed to provide clarity and hope in complex situations.

The Marketing Director will lead the development and implementation of our annual marketing strategy, focusing on our B2B segments in the BioPharma industry. This role requires a strong understanding of marketing technology and the ability to drive alignment with cross-functional teams.

Key responsibilities include:

  1. Developing and executing a comprehensive marketing plan that drives revenue growth and customer engagement.
  2. Collaborating with commercial partners to deliver demand generation programs and market research insights.
  3. Providing market and competitive intelligence to inform business decisions and growth strategies.
  4. Leading the development of compelling value propositions and brand positioning for our products.
  5. Partnering with Agile Marketing colleagues to develop sales enablement and conference materials.
  6. Creating and providing marketing campaign reporting to stakeholders.

Requirements include a Bachelor's degree and a minimum of 5 years of marketing experience, with a strong preference for candidates with 3+ years of experience in BioPharma or related industries.

We are an equal opportunity employer and welcome applications from diverse candidates.


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