Channel Marketing Manager, Public Safety Specialist

3 weeks ago

Chelmsford, Massachusetts, United States ZOLL Medical Corporation Full time
Job Summary

The US Channel Marketing Manager will be responsible for driving channel marketing strategy, tactics, and support for select public safety distributor partners in the US.

You will work closely with strategic account sales and cross-functional partners to execute channel marketing programs and promotions that will accelerate public safety product portfolio growth and public adoption.

You will manage annual & quarterly strategic planning with partners, day-to-day communications with the channels, and drive marketing programs, promotions, and new products within the public safety portfolio.

Key Responsibilities
  • Direct and manage all marketing-to-marketing activities between ZOLL and assigned top-tier strategic distribution partners, fostering relationships to help drive the business.
  • Develop and execute the annual marketing plan for each partner and drive quarterly calendars and actions.
  • Manage, monitor, and measure distributor partner marketing strategies and programs, providing regular analytics and recommendations for optimization.
  • Develop and execute strategic digital and e-commerce content initiatives, including optimization planning to drive channel partner engagement and sales growth.
  • Own relationships with core marketing stakeholders across distributor accounts. Negotiate and execute supplier investment/co-op marketing programs.
  • Develop channel marketing strategies in collaboration with the extended marketing team, senior manager, and sales. Manage innovation and development of distributor marketing tools while overseeing brand/product positioning and messaging in key segments.
  • Create and maintain consistent, high-level communications cadence with account to drive partnerships and programs.
  • Create high-impact and engaging presentations and support sales field activities.
  • Lead special projects and programs that benefit from channel marketing involvement.
Requirements
  • Bachelor's Degree required.
  • 7-10 years marketing experience; ideally working with distribution channels.
  • Experience working with annual calendar of monthly programs/promo schedules required.
Knowledge, Skills, and Abilities
  • Strong experience in content development, promotion ideation, and working with cross-functional and internal teams.
  • Self-starter with in-depth knowledge of current channel marketing strategies and techniques.
  • Experience managing annual/quarterly calendar of programs and promotions.
  • Demonstrated analytical, organizational, negotiation, and project management skills.
  • Demonstrated written and oral communications skills, including strong presentation skills.
  • Superb leadership, communication, and collaboration capabilities.
  • Excellent time-management and organizational skills.
  • Advanced ability to drive creativity and innovation.
Travel Requirements
  • Up to 30-40% annually.

ZOLL Medical Corporation is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation, and an entrepreneurial spirit.

We are seeking a highly motivated and experienced Channel Marketing Manager to join our team. If you are passionate about driving business growth and have a proven track record in channel marketing, we encourage you to apply.

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