Marketing Analytics Director

1 week ago


Columbia, South Carolina, United States Adtalem Global Education Full time
Job Summary

We are seeking a highly skilled Marketing Analytics Manager to join our team at Adtalem Global Education. As a key member of our Consumer Insights department, you will be responsible for providing research leadership, planning, and execution, as well as high-end analytics and strategic business analysis to support our organization and institutions.

Key Responsibilities
  • Provide research leadership, planning, and execution to support business objectives
  • Develop and implement research plans to inform marketing initiatives and product-related decision making
  • Lead the development of multi-year strategic research plans and prioritize research efforts to advance learning goals
  • Manage vendor relationships, direct analysis of research findings, and present findings to audiences spanning junior to executive level
  • Manage multiple projects and priorities independently to support multiple internal and external clients
Requirements
  • Bachelor's Degree in Business, Marketing, or related field
  • Eight (8) years of experience in consumer marketing research or related areas, with direct experience with design and analysis of survey research, tracking/brand equity, or advertising research experience
  • Strong knowledge of quantitative research methods and statistics, database design and analysis proficiency
  • Proficiency in SAS/SPSS and/or other statistical packages
  • Strong written and interpersonal communication skills, including presentation experience
  • Strong research leadership skills with the ability to effectively communicate controversial findings
What We Offer

Adtalem Global Education offers a robust suite of benefits, including health, dental, vision, life, and disability insurance, 401k Retirement Program, Flexible Time Off Policy, and 12 Paid Holidays. You are also eligible to participate in an annual incentive program, subject to the rules governing the program.



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