Content Marketing Strategist

2 weeks ago

New York, New York, United States Blooming Health Full time
Job Title: Content Marketing Manager

Blooming Health is seeking a skilled and versatile Content Marketing Manager to drive brand awareness and engage our target audience. As a key member of our team, you will create and execute content strategies that showcase our mission and solutions to diverse audiences.

Key Responsibilities:
  • Content Strategy Development: Define content goals, target personas, and key messaging to support sales and lead generation efforts.
  • Content Creation: Produce various content types, including blog posts, articles, whitepapers, case studies, infographics, and videos, while collaborating with designers on contract for engaging content.
  • Sales Collaboration: Develop content that supports the sales process and provides sales enablement materials.
  • Marketing Strategy: Align content and branding initiatives with broader marketing goals, conduct market research, and identify effective marketing channels.
  • Lead Generation: Develop content strategies for lead generation, including gated assets like ebooks and webinars, and optimize content distribution for lead conversion.
  • Content Calendar Management: Manage a comprehensive content calendar, including blog posts, social media updates, and press releases.
  • Performance Analysis: Monitor and analyze content performance using analytics tools and use data-driven insights to refine strategies.
  • Industry Expertise: Stay updated with industry trends and incorporate knowledge into content and strategies.
  • Branding and Identity: Ensure consistent application of brand guidelines across all content and marketing materials.
  • Storytelling: Craft compelling narratives to communicate our mission and solutions to diverse audiences.
  • Press Releases: Develop and distribute press releases for significant milestones and newsworthy events.
  • Social Media Strategy: Implement a social media strategy to amplify our presence and create shareable content.
  • SEO Optimization: Implement SEO best practices to ensure content discoverability.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience in content creation, design, branding, strategy, and sales collaboration, preferably within the aging, government tech, or health tech industry.
  • Strong writing, editing, and proofreading skills.
  • Proficiency in graphic design and video editing software.
  • Familiarity with SEO, content management systems, and social media platforms.
  • Excellent project management and organizational skills.
  • Ability to work independently and collaboratively in a fast-paced startup environment.
  • Passion for aging, social health, and health tech innovation.
  • Adaptable and flexible to changes in a startup environment.
Cultural Values:
  • Empathy: Understand and resonate with our audience and their needs.
  • Excellence: Strive for the highest standards in all aspects of our work.
  • Growth Mindset: Continuously seek learning and improvement opportunities.
  • Ownership: Take responsibility and pride in your work.
  • Win Together: Collaborate and succeed as a team.
  • Integrity: Uphold honesty and transparency in all our actions.
  • Challenge Norms: Innovate and push the boundaries of what's possible.
Why Join Us:
  • Shape the content, branding, sales collaboration, and marketing strategy of a mission-oriented startup.
  • A collaborative and inclusive work culture that values innovation and creativity.
  • Work closely with industry experts and contribute to meaningful advancements in aging and health equity.
  • Competitive salary, benefits package, and potential for career growth.

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