Automotive Digital Media Specialist

1 month ago


Fresno, California, United States Mendez Media Marketing Full time
Job Title: Automotive Digital Media Buyer

Company: Mendez Media Marketing, Inc

Location: Fresno, CA or remote (if out of area)

Employment Type: Full-Time

Mendez Media Marketing is a dynamic and innovative agency that has been growing rapidly since its inception 18 years ago. As a result of this growth, we are seeking a highly skilled and motivated Automotive Digital Media Buyer to join our team.

Job Summary:

The ideal candidate will be responsible for planning, negotiating, executing, and reporting digital media campaigns across various platforms, with a focus on the automotive industry. This role requires a strong understanding of digital advertising, data-driven decision-making, and a passion for the automotive sector.

Key Responsibilities:
  • Media Planning & Buying: Develop and execute digital media strategies tailored to automotive clients, ensuring maximum ROI. This includes managing PPC campaigns, programmatic ad buys, display, video, eblast, CRM, and social media ads.
  • Campaign Management: Monitor, analyze, and optimize campaign performance across multiple digital platforms, including Google Ads, Facebook Ads, and automotive-specific ad networks.
  • Budget Management: Oversee media budgets, ensuring efficient allocation of funds to maximize campaign effectiveness while staying within client budgets.
  • Market Research: Conduct market research to identify new opportunities, trends, and consumer behavior patterns within the automotive industry.
  • Client Collaboration: Work closely with clients to understand campaign objectives, provide insights, and recommend strategies that align with client goals.
  • Performance Reporting: Generate detailed reports on campaign performance, including key metrics such as impressions, click-through rates, conversion rates, and return on ad spend (ROAS). Present findings and recommendations to clients and internal teams.
  • Vendor Relationships: Negotiate with digital media vendors and platforms to secure the best rates and placements for our clients.
  • Stay Updated: Keep abreast of the latest trends, tools, and technologies in digital media buying, particularly within the automotive sector.
Qualifications:
  • Experience: Minimum of 3-5 years of experience in digital media buying, with a strong focus on the automotive industry.
  • Technical Skills: Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools. Experience with analytics tools like Google Analytics is required.
  • Analytical Mindset: Strong ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.
  • Negotiation Skills: Proven track record of negotiating media buys and securing favorable rates.
  • Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
  • Team Player: Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
  • Automotive Knowledge: A passion for the automotive industry and a deep understanding of its unique marketing challenges and opportunities.
  • Travel: Some travel may be required.
Benefits:
  • Competitive salary (based on experience) and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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