Brand Marketing Manager

2 weeks ago


Maumee, Ohio, United States Therma-Tru Full time
Job Title: Brand Marketing Manager

At Therma-Tru, we're seeking a talented Brand Marketing Manager to join our team. As a key member of our marketing department, you'll play a crucial role in driving interest and demand for our Outdoors products and services.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies that align with our company's goals and vision.
  • Conduct market research and consumer insights to identify opportunities and develop brand strategy.
  • Collaborate with cross-functional teams to create and implement integrated marketing campaigns, including advertising, promotions, and digital marketing.
  • Develop and implement innovative marketing campaigns that highlight our sustainability initiatives.
  • Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
  • Monitor and review brand performance metrics, market trends, and the outside landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
Requirements:
  • Bachelor's degree in Marketing, Brand Management, or Communications.
  • 5+ years of marketing experience, preferably in the building materials and/or consumer products/retail industry.
  • Knowledge in developing and writing multi-channel content, including social media, digital content management, and storytelling.
What We Offer:

At Therma-Tru, we're committed to supporting the overall health and wellness of our associates. We offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs.

We're a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, and Yale residential.

We're headquartered in Deerfield, Illinois, and trade on the NYSE as FBIN. We're an equal employment opportunity employer and do not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.



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