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Director of Customer Loyalty

2 months ago

Oakland, California, United States Dolls Kill Full time
About the Role:

We are seeking an experienced Director of Retention with a strong data-driven approach to join our team at Dolls Kill. The ideal candidate will spearhead strategies aimed at improving customer retention, loyalty, and fostering revenue growth.

Key Responsibilities:
  • Develop and implement comprehensive retention strategies to increase customer loyalty, product adoption, and revenue generation
  • Establish key metrics for measuring retention success and provide regular updates to leadership and key stakeholders
  • Analyze customer behavior and purchase patterns to identify opportunities for retention and upselling
  • Collaborate with creative and merch teams to enhance the customer experience and integrate retention into all touchpoints
  • Create and manage customer segmentation strategies for targeted communication giving a personalized brand experience
  • Lead the development of a membership program, ensuring it aligns with brand values and resonates with our customer base
  • Utilize data-driven insights to continuously optimize retention efforts and measure their effectiveness
  • Develop a retention channel playbook that drives brand strategy in conjunction with digital performance strategy
Qualifications:
  • Bachelor's degree in Marketing, Business, or related field
  • 6-8 years experience with proven track-record in retention
  • Exceptional analytical skills and a data-driven mindset
  • Excellent leadership skills, with the ability to inspire and motivate
  • Strong communication and collaboration skills
Benefits:
  • Comprehensive benefit package including medical, dental, vision, life insurance and other volunteer coverages | 401(k) Plan
  • Time Off - Flex PTO Plan
  • Up to 40% Employee discount
  • Parking Allotment and Commuter Plans