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Lead Analyst for Performance Media Insights

2 months ago

Foster City, California, United States QuinStreet Full time
Job Overview

Driving Performance in Digital Media Marketplaces

QuinStreet stands at the forefront of creating decentralized online marketplaces that connect consumers seeking information with brands. We operate these innovative and private-label marketplaces within one of the largest media networks in the country.

Our advanced segmentation and AI-powered matching technologies enable consumers to discover superior solutions and brands more efficiently. They empower brands to target and engage in-market customer prospects with precise segment-level accuracy, ensuring they pay solely for performance outcomes.

Our results-oriented matching decision engines and optimization algorithms are built on over two decades of extensive online media experience.

We uphold the following principles:

  • The direct measurability of digital media.
  • Performance marketing. (We are pioneers in this field.)
  • The benefits of technological advancements.

We integrate all these elements to deliver exceptional results for both consumers and brands in the largest channel worldwide.

Key Responsibilities

As an integral member of the Strategic Marketing & Analytics team, you will be tasked with providing data-driven insights that empower QuinStreet's Marketing and Media teams to enhance profitability while nurturing customer relationships. Your role will involve gathering, organizing, and synthesizing complex data sets to generate meaningful business insights in areas such as ad network optimization, ad merchandising, marketing performance, quality monitoring, partner development, product testing, and more. You will also relay your insights and findings to various stakeholders across our Client, Media, Analytics, and Executive teams.

  • Collaborate closely with media and client managers to identify business opportunities for media, client, and market expansion.
  • Proactively analyze data to derive actionable insights from our proprietary datasets using diverse statistical techniques.
  • Assess strategies and predict their anticipated impact on key performance indicators.
  • Support the analysis and monitoring of business metrics and trends.
  • Act as a key liaison between business and technical teams in managing daily data analytics.
  • Lead a team of four analysts, establishing long-term objectives while ensuring short-term operational efficiency.
Qualifications
  • Demonstrated academic excellence with a BS degree in Business, Economics, Engineering, Math/Science, or a proven background in business/analytics. An MS degree is preferred.
  • 5+ years of professional experience in data analytics/science.
  • Strong grasp of statistical methods utilized to extract insights from data.
  • Analytical mindset with a focus on actionable insights derived from data.
  • Deep interest in the online marketing and media sector; industry experience is advantageous.
  • High internal motivation with the ability to comprehend the entire product development lifecycle.
  • Willingness to initiate and oversee research, exploration, and analysis from inception to conclusion for any business challenge.
  • Strong interpersonal skills and the ability to remain focused yet adaptable in a fast-paced internet company environment.
  • Proficiency in MS Excel, Tableau, and SQL.
  • Familiarity with Python (preferred) or R programming to the extent necessary for conducting ad-hoc analysis.
  • Experience in managing a small team.

The anticipated salary range for this role is $98,000 USD to $165,000 USD annually. This range is an estimate, and actual compensation may vary based on the Company's compensation practices and the applicant's geographic location. The position is also eligible for performance bonuses or commissions and equity in the form of restricted stock units. Additionally, this role qualifies for the Company's standard employee benefits programs, which currently include healthcare benefits, retirement benefits, paid time off, and other tax-reportable benefits.

QuinStreet is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.

Please refer to QuinStreet's Employee Privacy Notice for more information.