ECommerce Marketing Specialist
2 weeks ago
Origin Acoustics, a leader in architectural audio solutions, is in search of a dynamic and detail-oriented Marketing and ECommerce Generalist to enhance our marketing initiatives. Our company is dedicated to providing high-quality audio experiences for both residential and commercial sectors, distinguished by our innovative technology and commitment to excellence.
In this pivotal role, the Marketing and ECommerce Generalist will play a crucial part in driving our brand's success, overseeing product launches, and refining marketing strategies to ensure alignment with our business objectives. This position requires close collaboration with marketing, product development, and sales teams to create impactful content and optimize digital platforms for effective product promotion.
Key Responsibilities:
Website and B2B Portal Management (20%) - Act as the primary editor and production manager for all website content. Analyze and report on website performance metrics, and lead initiatives to enhance the B2B shopping experience, fostering greater engagement and sales.
Online Sales Generation (30%) - Drive B2B demand through compelling email marketing campaigns and optimization of the dealer portal. Develop and refine automated marketing strategies, including email sequences and triggered responses, utilizing dynamic content for improved engagement.
Content Creation (30%) - Craft engaging product descriptions and email content, alongside designing creative marketing materials for various platforms that resonate with target audiences.
Video Marketing Expertise (10%) - Produce high-quality video content, including explainer videos and customer testimonials, that educates and inspires. Experience in video production, from concept to editing, is advantageous.
Photography Skills (10%) - Capture high-quality images for products, lifestyle, and events. Ability to style and shoot independently, along with proficiency in photo editing using Adobe Suite, is required.
Candidate Profile:
- Strong analytical skills to derive insights from diverse data sources.
- Proficient in graphic design and copywriting, with experience in developing high-converting B2B campaigns.
- Excellent project management capabilities, adept at handling multiple projects concurrently.
- Proven experience in executing successful go-to-market strategies.
- Deep understanding of marketing principles, including messaging and segmentation.
- Exceptional writing and editing skills, with a talent for creating clear and engaging content.
- Ability to produce all facets of marketing materials, showcasing a strong portfolio.
- Video production experience is a plus.
- Strong communication and collaboration skills.
- Self-motivated with the ability to thrive in a team-oriented environment.
Qualifications:
- Bachelor's degree in marketing, communications, design, or a related field.
- 3 - 5 years of experience in Digital Marketing, Email Marketing, and Video/Photo production.
- Creative thinker with a keen awareness of current marketing trends.
- Outstanding organizational and communication skills.
- Proficient in project management tools and Microsoft Office.
- Familiarity with HTML, CSS, Adobe Creative Suite, and WordPress is a plus.
- Experience with NetSuite SuiteCommerce is highly valued.
- Willingness to travel as needed.
Work Type: Full-time
Compensation: Competitive salary with benefits including 401(k), health insurance, and paid time off.
Schedule: Standard 8-hour shifts, Monday to Friday, with occasional weekend work as required.
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