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Marketing Content and Communications Lead
2 months ago
Welcome to TrackStreet, an innovative SaaS platform focused on safeguarding, authorizing, and optimizing eCommerce channels worldwide. We are in search of a skilled Content + Communications Manager to become a vital part of our dynamic marketing team. This position is crucial for formulating and implementing a holistic content strategy aimed at enhancing our brand visibility and fostering business expansion.
Role Overview:
- Partner with the Marketing Leader to design and execute a content strategy that aligns with organizational objectives.
- Create compelling content across diverse formats, including blog articles, case studies, and social media posts.
- Oversee the editorial calendar to guarantee timely delivery and consistency in messaging.
- Collaborate with sales, product, and customer success teams to ensure content meets their requirements.
- Devise distribution strategies to amplify content reach and audience engagement.
- Guide and mentor external partners to encourage collaboration and creativity.
- Manage social media platforms to share content and interact with audiences.
- Stay informed on industry trends and integrate best practices into the content strategy.
- Analyze content performance using analytics tools and provide actionable insights for enhancement.
Qualifications:
- At least 4 years of relevant experience, including a minimum of 1 year in a leadership role.
- Background in journalism, public relations, or corporate content marketing.
- Proven ability to craft engaging content that drives customer acquisition and retention.
- Strong analytical skills with a focus on data-driven decision-making.
- Exceptional communication skills and a collaborative team-oriented mindset.
- Experience in utilizing technology to enhance productivity and efficiency.
Impact of the Role:
As the Content + Communications Manager, you will be instrumental in elevating brand awareness, generating leads, and contributing to overall business success. Your contributions will help position TrackStreet as a thought leader within the industry.
About TrackStreet:
TrackStreet is committed to providing outstanding solutions to our clients, leveraging patented technology, AI, and automation to strengthen brand integrity and drive sales. Our culture emphasizes collaboration, innovation, and excellence, valuing the contributions of every team member.
What We Provide:
- Annual Base Salary Range: $70,000 to $100,000
- 401K Matching
- Comprehensive healthcare benefits
- Flexible Paid Time Off
- Peer recognition programs and awards
- Continuous learning opportunities with education reimbursement
- Paid parental leave
Become Part of Our Team:
If you are a creative thinker, an effective communicator, and passionate about storytelling, we encourage you to consider the opportunity to join us as our Content + Communications Manager and contribute to our journey of innovation and growth in the eCommerce sector.