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Chief Marketing Officer

2 months ago

Irvine, California, United States TorkLaw Full time
About the Role

TorkLaw is seeking a highly experienced and visionary Chief Marketing Officer to join our executive team. As a key member of our leadership team, you will be responsible for driving our firm's marketing efforts to enhance our brand visibility and client acquisition.

Key Responsibilities
  • Develop and Implement Comprehensive Marketing Strategies: Create and execute marketing plans that align with our firm's goals and objectives, leveraging your expertise in digital marketing, traditional media, and advertising.
  • Lead and Expand the Marketing Department: Build and manage a high-performing marketing team, providing guidance, mentorship, and support to ensure their success.
  • Manage Significant Budgets: Oversee and optimize marketing spend, ensuring maximum impact and ROI across traditional and digital channels.
  • Spearhead Digital Marketing Initiatives: Develop and execute strategies to improve online visibility, lead generation, and client engagement through SEO, PPC, social media, and content marketing.
  • Enhance Client Engagement: Design and implement innovative community and event marketing initiatives to foster strong relationships with our clients and prospects.
  • Analyze Market Trends and Data: Utilize data analytics to refine our marketing efforts, identify areas for improvement, and inform strategic decisions.
  • Collaborate Across Departments: Work closely with cross-functional teams to integrate marketing strategies with overall business objectives, ensuring seamless execution and maximum impact.
About TorkLaw

TorkLaw is a fast-paced, innovative law firm dedicated to delivering exceptional client experiences and unmatchable legal representation. We are committed to our values of Radical Authenticity, Relentless Pursuit of the Win, Growth Mindset, Ownership, Results Driven, Respect for Each Other, and Unwavering Integrity.

Requirements
  • Marketing Leadership Experience: Proven track record of success in marketing leadership roles, with a minimum of 8 years of experience in a professional services or law firm setting.
  • Digital Marketing Expertise: Strong background in digital marketing, with a demonstrated ability to improve online visibility and lead generation.
  • Traditional Media and Advertising: Expertise in managing traditional media and advertising buys, with a keen understanding of optimizing marketing spend.
  • Leadership and Team Management: Excellent leadership skills, with experience building and mentoring high-performing teams.
  • Data-Driven Decision Making: Ability to analyze data and translate insights into actionable marketing strategies.
  • Interpersonal and Communication Skills: Strong interpersonal and communication skills, with the ability to work effectively with diverse teams and stakeholders.
  • Budget Management: Experience managing budgets in excess of $3 million.
Benefits
  • Competitive Salary: A competitive salary commensurate with experience.
  • Benefits Package: A comprehensive benefits package, including medical insurance, 401(k) with 4% fully vested safe-harbor company match, and a communications stipend for remote employees.
  • Training and Continuing Education: A budget for training and continuing education to support your professional growth and development.
  • Firm Events: Regular firm events, including happy hours, team-building activities, and holiday parties.