Marketing Director, Oncology Programs

7 days ago


Newark, Delaware, United States WebMD Full time
Job Title: Associate Director, Marketing

WebMD is seeking an experienced Associate Director, Marketing to join our Live Business Unit. As a key member of our audience engagement team, you will be responsible for driving registrations, engagement metrics, and growth for live in-person attendees.

Key Responsibilities:
  • Create and execute omni-channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals
  • Implement and monitor marketing campaigns to meet organization's attendee, registration, and revenue goals and minimums
  • Develop and execute growth strategies in the oncology space, identify partner opportunities, and provide support for brand elevation in a competitive marketplace
  • Liaise between external and internal stakeholders to create and communicate audience and member plans, forecasting, and client solutions
  • Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
  • Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications, and to drive actionable insights and segmentation
Requirements:
  • 5+ years events marketing experience in multi-channel marketing
  • Knowledge of CME landscape as it relates to the Healthcare industry and direct-to-physician marketing
  • Exceptional in-person marketing strategy and campaign management skills
  • Experience with web analytics, including engagement & marketing channel
  • Strong ability to multi-task in a fast-paced environment autonomously
  • Excellent teamwork, written and verbal communications skills
  • Strong organizational, operational, analytical, and project management skills
  • Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills, and presentation skills
Education:

BA/BS in marketing is preferred

Working knowledge of HTML

WebMD is an Equal Opportunity Employer

Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities



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