Oncology Liaison Specialist
3 days ago
We are seeking a highly skilled and experienced Senior Oncology Liaison/Marketing Specialist to join our team at the US Oncology Network. This is a unique opportunity to work with a leading network of integrated, community-based oncology practices dedicated to advancing cancer treatment.
Key Responsibilities:
- Develop and execute marketing strategies to achieve annual and long-term growth
- Initiate, establish and maintain ongoing communications with referring physicians and/or their office staff
- Support practice growth efforts through practice visits/sales calls, tumor boards, community events, and cross-business collaboration
- Manage the practice's digital footprint, including the website, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media presence
- Develop practice collateral, including sales sheets, brochures, patient education materials, etc.
- Implement marketing campaigns, report results to practice leadership, manage marketing budget, and manage vendor relationships
- Lead online reputation management for physicians and practice to increase the number of online reviews, ensure online business listings are accurate, respond to reviews, and ensure regular email campaign cadence
- Assist with internal practice communications, such as patient experiences, newsletters, employee engagement, etc.
- Manage events and community outreach/sponsorships
- Execute administrative duties, including managing budget, travel expenses, and timely completion of expense reports
Requirements:
- Bachelor's degree in marketing, business administration, or a related field
- Minimum 7+ years of marketing and/or sales experience in a healthcare environment
Work Environment:
The work environment may include exposure to communicable diseases, toxic substances, ionizing radiation, medical preparations, and other conditions common to an oncology/hematology clinic environment. Work will involve in-person interaction with co-workers and management and/or clients. Work may require travel by automobile, approximately 50% of the work week.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit or stand and talk or hear. Position requires full range of body motion including, manual and finger dexterity, and eye-hand coordination. Position requires standing and walking for extensive periods of time. Occasionally lifts and carries items weighing up to 40 lbs. Requires corrected vision and hearing to normal range.
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