Director of Clean Energy Marketing
3 days ago
The Massachusetts Clean Energy Center (MassCEC) seeks a seasoned Marketing Director to spearhead its marketing efforts. This role offers an opportunity to develop and implement innovative marketing strategies, drive brand awareness, and contribute to the company's mission to accelerate the clean energy sector in Massachusetts.
The successful candidate will oversee multiple marketing channels, including content, social media, public events, sponsorships, advertising, and email campaigns.
As a key member of the marketing team, this Director will collaborate with program teams and senior staff to enhance MassCEC's brand presence, raise the profile of Massachusetts' climatetech sector, and support the state's climate goals.
This position also involves leading the corporate marketing team, managing direct reports, and collaborating with marketing vendors to optimize team efficiency.
The ideal candidate possesses strong analytical skills, excellent communication skills, and experience with marketing automation tools.
Responsibilities
- Develop and execute comprehensive marketing strategies, including campaign planning, execution, and measurement.
- Oversee the creation of marketing collateral, including brochures, flyers, and website content.
- Identify and pursue opportunities for partnerships with industry, government, and community organizations.
- Collaborate with the VP of Marketing and Communications to refine MassCEC's brand identity and messaging.
- Manage the marketing budget, ensuring efficient allocation of resources.
- Monitor and analyze marketing performance metrics, making data-driven recommendations to improve results.
- Lead training sessions for marketing staff on best practices and new technologies.
- Represent MassCEC at industry events and conferences, fostering relationships with stakeholders and promoting the company's mission.
- Perform other duties as assigned by the VP of Marketing and Communications.
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