Marketing Strategist

4 days ago


Columbus, Mississippi, United States BankFirst Financial Services Full time

**Job Summary:**

We are seeking an experienced Marketing Officer to join our team at BankFirst Financial Services. The successful candidate will be responsible for developing and executing marketing campaigns, managing social media platforms, and collaborating with the compliance team to ensure all marketing efforts adhere to Bank policies, laws, and regulations.

**Key Responsibilities:**

  • Assist in marketing planning and implementation, including market research, promotions, advertising, and campaign evaluation.
  • Serve as a liaison with advertising agencies and strategic partners to develop and implement various marketing concepts, objectives, materials, advertisements, programs, press releases, and special events.
  • Manage the Bank's visual identity, including signs, banners, stationery, literature, and all other branded materials.
  • Oversee the Bank's website, social media platforms, and intranet content, ensuring it remains current and engaging.
  • Collaborate with the compliance team to ensure all marketing efforts adhere to Bank policies, laws, and regulations.

**Required Skills and Qualifications:**

The ideal candidate should possess:

  • A bachelor's degree in marketing, advertising, public relations, or a related field.
  • Experience in social media strategy, engagement, marketing management, and reporting.
  • 3-5 years of experience in marketing, with financial industry experience being a plus.

**Salary:** $60,000 - $80,000 per year, depending on experience.



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