Business Development Specialist

3 weeks ago


Amarillo, Texas, United States Sinclair Broadcast Group Full time
Job Description

We are seeking a highly skilled and motivated Sales and Marketing Consultant to join our team at Sinclair Broadcast Group. As a key member of our sales team, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and nurturing strong relationships with existing clients.

Key Responsibilities
  • Deliver Weekly Revenue Forecasts: Utilize in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals.
  • Maintain and Grow a Book of Business: Continuously grow a list of accounts and nurture a pipeline of potential business by actively seeking ways to increase spending of existing business.
  • Create Effective Marketing Campaigns: Develop and implement marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.
  • Analyze Key Data Points: Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.
Preferred Knowledge, Skills, and Experience
  • Cross-Platform Marketing Solutions: Familiarity with cross-platform marketing solutions and sales methodologies.
  • CRM Platforms and Sales Management Software: Knowledge of CRM platforms and sales management software.
  • Excellent Communication and Presentation Skills: Excellent communication, presentation, problem-solving, critical thinking, and time management/prioritization skills.
Value Statements and Expectations

We value honesty, respect, and compassion in our workplace. We expect our employees to act with humility and integrity, communicate openly and frequently, and put the health of the organization and our people at the forefront of every decision.

We are an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by law.



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