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Digital Insights Manager

2 months ago

Cambridge Massachusetts, United States Biogen Full time
About This Role

The Senior Manager, Digital Insights & Analytics is responsible for driving US business performance via digital marketing insights & analytics. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations.

Key Responsibilities
  • Deliver data-driven insights to proactively inform strategic and tactical decision making across all channels within Biogen's digital ecosystem
  • Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
  • Collaborates with marketing product managers, AA&O team members, various other BIIB teams, and agency partners to understand key business questions and marketing objectives
  • Manages digital analytics, insight generation, and media strategy across all digital channels
  • Supports the definition and reporting against KPIs for marketing campaigns
  • Provide recommendations to US brand managers on paid media identifying channel and creative optimization
  • Demonstrated strategic thinker that brings thought leadership and guidance toward developing digital campaigns that support the customer lifecycle
Requirements
  • Partner with AA&O Operations and third-party vendors/agencies to define digital measurement strategy
  • Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
About You

You are enthusiastic about analytics, relishing the challenge of evaluating the efficiency of marketing promotions. Your excellent presentation skills are matched by your enjoyment of dialogues with marketing partners.