Digital Marketing Strategist for Growth

6 days ago


Lehi, Utah, United States Trove Brands Full time
Job Overview

We are seeking a skilled Digital Marketing Strategist to drive growth and revenue through paid advertising campaigns. As a key member of our Digital Marketing team, you will be responsible for developing and executing strategies that deliver measurable results.

About Trove Brands

Trove Brands is a privately-held house of brands that values innovation, quality, and style. Our patented products simplify everyday life with leading-edge innovation and aspirational design. We are passionate about growing our global reach and making a meaningful impact on the lives of millions of people worldwide.

The Role

This role involves managing and optimizing paid advertising campaigns across multiple platforms to drive traffic, conversions, and revenue while maintaining strong ROAS (Return on Ad Spend). Key responsibilities include:

  • Paid Advertising Strategy Development: Create and execute comprehensive paid advertising strategies that align with business objectives.
  • Audience Targeting and Planning: Conduct audience research and planning to ensure effective targeting and campaign optimization.
  • Ad Copy and Creative Management: Develop and manage ad copy and creative assets through approval processes.
  • Conversion Tracking and Pixel Management: Set up and maintain conversion tracking and other pixels to measure campaign performance.

Additional responsibilities include monitoring and adjusting campaigns in real-time, diversifying media buying channels, and collaborating with developers and designers to enhance landing page performance.

Qualifications

To succeed in this role, you must have a track record of successfully managing digital ad campaigns and driving measurable results. You should also possess sharp analytical skills, hands-on expertise with key platforms like Google Ads and Meta Advertising, and a deep understanding of how to track, measure, and optimize campaign performance.

What We Offer

Trove Brands offers a dynamic and entrepreneurial culture that values innovation through collaboration. Our team members enjoy a range of benefits, including comprehensive medical, dental, and vision care, 401k package with employer matching, Paid Time Off, maternity/paternity leave, and access to a fully equipped fitness center and yoga studio.

Salary: $80,000 - $110,000 per year, depending on experience.



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