Digital Marketing Strategist: Elevating B2B Performance
5 days ago
Company Overview
Akraya is an award-winning IT staffing firm with a strong commitment to excellence and a thriving work environment.
Salary
The estimated salary range for this role is $33 - $35 per hour on W2, reflecting the competitive compensation package offered by Akraya.
Job Description
We are seeking a skilled B2B Marketing Analyst to drive insights and empower clients towards sustained value creation. This role involves applying analytical methods to support marketing and sales, driving growth through integrated marketing efforts.
Key Responsibilities:
- Conduct insightful analyses to articulate the impact of Account-Based Marketing (ABM) on marketing and sales activities.
- Merge qualitative and quantitative insights to advise senior marketing leaders on campaign optimizations.
- Collaborate with cross-functional teams to ensure seamless execution and reporting of campaigns.
- Set clear targets and benchmarks to demonstrate the revenue impact of ABM initiatives.
- Develop new metrics and methodologies to assess the influence of thought leadership campaigns on B2B KPIs.
Must-Have Skills:
- Proficiency in SQL and Advanced Excel.
- Strong problem-solving and analytical capabilities.
- Proven experience in a B2B subscription revenue environment focusing on ABM optimization.
Industry Experience:
- 3+ years of experience in a similar role within a B2B subscription revenue environment, emphasizing the implementation and optimization of Account-Based Marketing strategies.
About Akraya
Akraya has been consistently recognized for its commitment to excellence and a thriving work environment. We offer industry-leading benefits and opportunities for professional growth.
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