Senior Account Manager, Retail Media Specialist

4 days ago

New York, New York, United States Croud Full time
ROLE OVERVIEW

Croud is a global, full-service digital marketing agency that drives business performance and long-term growth for ambitious brands through a seamless combination of data, technology, and creativity.

This is an exciting opportunity for an ambitious digital marketer to join the Retail Media team in our fast-paced, rapidly growing New York office.

Located in the heart of Soho, Croud New York is home to a group of highly-skilled digital experts passionate about driving innovation and delivering great work for clients.

Job Summary

We are seeking a Senior Account Manager to join our Retail Media team. The ideal candidate will have a deep understanding of retail media networks and a proven track record of delivering profitable growth for clients.

The successful candidate will be responsible for managing and mentoring others, supporting and developing client relationships, providing deep platform expertise, and contributing to department and channel best practices.

Key Responsibilities
  • Set marketplace and retail media strategy that delivers profitable growth on behalf of our clients
  • Understand the impact of retail media on the client's business to deliver sound recommendations by partner based on margin, digital penetration, and other digital shelf considerations
  • Deliver and oversee execution of strategies on key platforms such as Amazon (both Vendor and Seller), Roundel, and Walmart ensuring operational excellence, including the leveraging of third-party tools as needed
  • Management of retail media network partnerships, inclusive of strategic approach, operational set up, and ongoing optimization
  • Support team on the day-to-day management of Amazon services for our clients, including PDP optimization, paid advertising strategies in AMS, loading in new A+ content, setting up/updating Amazon Stores, reporting & analysis, updating product data/specifications/images/pricing/discounts, and advising on inventory management where required
  • Build and maintain strong relationships with clients, vendors, and internal stakeholders
  • Support client teams in trade negotiations with retailers
  • Support business development by contributing to pitches and cross-selling Croud Retail Media capabilities to existing clients
  • Contribute to the growing global Croud Retail Media practice via participation in regular specialism meetings, trainings, thought leadership, research of new partners, and the development of case studies
  • Support the creation and delivery of flawless client-facing reports, based on accurate data and insightful analysis
  • Support the development of, and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs
  • When applicable, manage and develop Account Manager and Associates, including task delegation, training coordination, ad hoc constructive feedback, and Croud's career development framework process
Requirements
  • At least 5 years of experience in digital marketing, demonstrating deep experience and knowledge in digital account management with a track record of exceeding performance goals against sales-related KPIs (purchases, subscribers, etc.)
  • Strong technical skills with a minimum of 3 years of hands-on Amazon, Walmart, Roundel, or comparable platform experience
  • Expert knowledge of Retail Media networks such as Walmart Connect, Roundel, Kroger, and relevant best practices
  • Experience in 3rd-party retail media management tools such as Skai, Pacvue, Criteo, etc. a plus
  • Proven experience in client expectation management roles and situations, able to manage and direct client expectations
  • Excellent communication skills, both written and verbal
  • Proven problem solver who can support and manage clients deliverables and projects to deadlines
  • Solutions-oriented with a growth mindset
  • Strong numeracy and analytical skills, with impeccable attention to detail
  • Enjoy and understand working with data, especially via Microsoft Excel
  • Bachelor's degree in marketing, business admin, or related major a plus
  • Experience with paid social media, programmatic, or other channels is beneficial
Company Benefits
  • Sales commission (If involved in a pitch)
  • Annual performance-based bonus
  • 20 days vacation a year + 12 public holidays
  • Fully paid medical, dental, and vision coverage
  • Dependent contribution to Medical, dental, and vision coverage
  • Employer-paid life insurance coverage
  • Enhanced parental leave
  • 401k matching plan
  • Wellness/Gym contributions
  • Free Citibike membership
  • Recruitment referrals bonus
  • Fruit, snacks, breakfast cereals, and tea & coffee all provided
  • Agile working policy
  • Hybrid workspace benefit

The salary range for this position is $100,000 - $110,000.

Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability, or sexual orientation. All candidates will be assessed based on merit, qualifications, and their ability to perform the requirements of the role.

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