Vice President, Connections Strategy

23 hours ago

San Francisco, California, United States Razorfish Full time
Transform Customer Connections with Us

Razorfish is a leading digital agency that has been driving innovation in the marketing industry since the dawn of the internet. We've recently undergone a full reboot, and it all starts with people - diverse backgrounds in strategy, creative, and technology. Our unique strength lies in our differences, and we push for inclusion, challenge convention, and bring in new perspectives to inspire new ideas. By connecting with what makes people different, we create unforgettable experiences that enrich lives.

We're seeking a Vice President, Connections Strategist to join our Strategy and Performance team. As a trusted partner to our clients, you'll lead client engagements with complete autonomy and supporting resources. You'll partner closely with Account, Creative, Media & Social Strategy colleagues to establish vision, cross-channel approach, and execution from briefing to campaign launch. Your expertise in helping brands better connect with their customers through direct and addressable channels across the complete customer lifecycle will be invaluable.

Key Responsibilities:
  • Drive business growth for clients through CRM and integrated customer engagement
  • Define a CRM program's strategic vision and business goals to guide strategy development and execution
  • Create CRM strategies and models that increase our clients' relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content
  • Use data and analytics for decision-making and measuring CRM effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Develop a deep understanding of consumer behavior from first-party data sources and analyses as well as third-party research
  • Collaborate with clients to understand their strategic priorities, challenges, and objectives; develop recommendations and regularly communicate insights to steward incremental opportunities
  • Mentor mid-level strategists and support their career development
  • Scope and drive the development of engagements (scoping, timing, deliverables, effort)
  • Contribute to staffing and resourcing, being an advocate for strategic needs across the account

We offer a comprehensive benefits package, including paid family care, monetary assistance for adoption, surrogacy, and fertility, employee assistance programs, health and wellness reimbursements, tuition assistance, paid time off, matching gifts programs, flexible working arrangements, and more.

Razorfish is an Equal Opportunity Employer. We're committed to creating an inclusive environment where everyone feels valued and respected. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $176,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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