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Content Strategy Director

2 months ago

Cincinnati Ohio, United States Saatchi & Saatchi X Full time

Job Summary:

The Content Strategy Director at Saatchi & Saatchi X is responsible for developing and executing innovative content strategies to drive sales and enhance the customer experience at Wendy's restaurants. This role requires a unique blend of creativity, data analysis, and project management skills.

Key Responsibilities:

  • Develop data-driven content strategies to drive sales and customer engagement
  • Partner with cross-functional teams to design and implement content strategies
  • Translate sales data and consumer behavior into strategic opportunities for content optimization
  • Lead the content strategy for all interior and exterior digital signage for Wendy's
  • Develop digital content strategies that direct more relevant and effective customer experiences
  • Work with finance to monitor and analyze sales to identify content enhancement opportunities
  • Collaborate with Acrelec to develop software enhancements for dynamic pricing and suggestive sell
  • Develop and measure A/B test scenarios to constantly learn and improve
  • Manage digital signage and merchandising strategy for all new program launches
  • Review and approve digital signage and merchandising creative
  • Ensure content accuracy and quality

Requirements:

  • 3+ years of experience in content strategy, marketing, or a related field
  • Proven track record of developing and executing successful content strategies
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple projects

What We Offer:

  • A dynamic and innovative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package