Digital Content Specialist

3 weeks ago

Cincinnati, Ohio, United States University of Cincinnati Foundation Full time

Role Summary

The Digital Content Specialist will co-create and implement digital communications strategy for the University of Cincinnati Foundation in its support of initiatives for the University of Cincinnati and UC Health. This role will plan and manage content and updates for the foundation's website and donor-focused emails, ensuring regular updates through the development and implementation of an online content calendar.

Key Responsibilities

  • Work with the writing team to deploy content and adhere to co-created content strategy and calendar.
  • Plan and manage the foundation's website content, ensuring regular updates through the development and implementation of an online content calendar.
  • Collaborate with writers and designers on monthly updates for the homepage and assist with deployment of the editorial calendar.
  • Enhance site navigation and content, optimizing writing for web headlines, subheads for higher impact, and creating pages that are interactive and user-friendly.
  • Translate long-form content and print collateral into an online experience that adheres to industry best practices.
  • Ensure testing of page updates inside of Blackbaud Internet Solutions (BBIS) staging and implement deployment of updated pages in production.
  • Manage online giving forms, registration pages, and the foundation's YouTube channel.
  • Partner across the foundation to ensure submitted content (registration pages, emails, web content) adheres to best writing practices, branding, and style standards.
  • Work closely with writers to coordinate social media and video content to be shared and amplified across UC, UCH, and UCAA.
  • Conduct quarterly audits of all website pages, including creating a documented process, utilizing best practices and protocols to remove expired pages and coordinate with designers, writers, and development teams to update pages appropriately.
  • Work with the UI/UX web developer and team members across the foundation to create and implement solutions for special partner requests, including fundraising pages and microsites.
  • Coordinate with the editorial team on multi-channel communications strategy for news releases, event promotions, and philanthropic impact stories across print, video, and online outlets.
  • Manage the foundation's donor-focused emails, ensuring all incoming email requests and email distributions follow the foundation's email policy.
  • Collaborate with the Director of Digital Marketing to design responsive email templates, create consistency, and align messaging and calls to action, maintain email distribution calendar, and conduct audits of all emails distributed through the foundation's system.
  • Maintain documentation and provide training on the foundation's donor email communications for current and new team members, including policy, how-to guide, best practices, and accessibility requirements.
  • Report quarterly on website and donor email analytics, sharing data with Strategic Communications teammates and partners across the organization.
  • Review and update HTML files in BeePro software, and seek feedback/approval, before exporting HTML out of BeePro and uploading code into the BBIS email system. Send final tests prior to distribution via BBIS.
  • Attend bi-weekly BBIS service pack upgrade meetings. Complete testing protocols assigned to the Strategic Communications team and serve as representative in change management group, as assigned.

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