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Senior Marketing Strategist

2 months ago

Dallas, Texas, United States Cetera Financial Group Full time
About the Role

Cetera Financial Group is seeking a highly skilled Senior Advisor Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for leading brand research and integrated, strategic marketing campaigns to drive business growth and illustrate return-on-investment for our advisory firms.

Key Responsibilities
  • Build and maintain relationships with 5-7 member firms to establish trust, value, and reliance on our input and expertise.
  • Remain in regular communication with assigned advisors, proactively offering ideas and solutions to achieve their business goals.
  • Lead brand research and strategic planning projects for assigned advisors in conjunction with the director of SigniFI.
  • Develop target personas for marketing efforts and represent the voice of the consumer in advisor communications.
  • Oversee the implementation of marketing plans according to advisors' brand standards and approved strategies, ensuring consistency with Avantax's marketing and compliance standards.
  • Write and edit marketing copy, including blogs, emails, newsletters, and social media posts.
  • Facilitate media outreach and event planning projects according to advisors' strategies.
  • Continuously grow in knowledge of digital marketing tactics, including social media, search engine optimization, and inbound marketing.
  • Onboard, train, and mentor new marketing team members as instructed.
  • Report return-on-investment for advisor marketing efforts.
  • Communicate significant challenges, needs, or opportunities to the director of SigniFI and contribute solutions.
  • Support the director of SigniFI with prospecting and business development efforts as needed.
Requirements
  • 6+ years of experience in the marketing industry.
  • Bachelor's degree in journalism, public relations, marketing, communications, or related field.
  • Exceptional written and verbal communication skills, including knowledge of AP Style.
  • Familiarity with content management systems, analytics tracking, client relationship management tools, and social media and email marketing platforms.
  • Experience with qualitative and quantitative research methodology.
  • Strong proficiency in a variety of computer applications, including Word, Excel, PowerPoint, and Outlook.
About Cetera Financial Group

Cetera Financial Group is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families, and company retirement plans across the country through trusted financial advisors and financial institutions.

We are committed to providing an equal employment opportunity for all applicants and employees. Our company values diversity, equity, and inclusion, and we strive to create a workplace that is welcoming and inclusive for all.