Digital Marketing Strategist

4 weeks ago


Dallas, Texas, United States VML Full time

About the Role:

We are seeking a highly skilled Digital Marketing Strategist to join our team at VML. As a Senior Analyst, you will play a key role in shaping the strategic direction of our clients' digital marketing strategies by providing data-driven insights that relate to business challenges.

Key Responsibilities:

  • Synthesize large amounts of data from multiple sources to help assess the effectiveness of various digital marketing campaigns
  • Monitor and report on website performance using site tracking tools such as Adobe Analytics
  • Generate insights from data analysis to identify opportunities for optimization and improvement
  • Develop and/or update reports according to frequency schedules (i.e. weekly, monthly, quarterly) that provide clear, concise, and accurate information
  • Construct and employ creative test and learn plans to maximize the impact of tactics
  • Create and execute against measurement frameworks that fit clients' objectives across platforms
  • Build and implement tagging schema for digital assets to ensure appropriate tracking is in place
  • Perform ad hoc analyses such as social listening, keyword analysis, and competitive analysis
  • Provide analytics support on various other projects such as new business pitches

Requirements:

  • Minimum of 4 years of professional experience reporting and analyzing digital marketing efforts as they relate to the profitable acquisition of new customers and existing customers
  • Minimum of 3 years of experience analyzing data, drawing conclusions, and making recommendations
  • Minimum of 3 years of experience working with site analytics raw data (Adobe Analytics)
  • Deep understanding of Adobe Analytics, including data collection and validation familiarity. Certification preferred, though not required
  • Consulting experience is a plus, though not required
  • Strong understanding of the concepts, terminology, and measurement issues in Web/Digital Analytics
  • Ability to manage multiple projects concurrently
  • Able to effectively communicate complex ideas to diverse audiences

About VML:

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.

We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.



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