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Lead Generation Specialist

2 months ago

California, United States OutToday Full time
About the Role

We are seeking a highly motivated and detail-oriented Lead Generation Specialist to join our team at OutToday. As a key member of our sales team, you will be responsible for identifying and nurturing potential leads, developing strategies to increase lead acquisition, and contributing to the overall growth of our business.

Key Responsibilities
  • Lead Identification: Research and identify potential leads through various sources and methods, leveraging industry trends and market research to refine lead strategies.
  • Outreach and Engagement: Develop and execute lead generation campaigns, monitoring their performance and adjusting strategies as needed to optimize results.
  • Lead Qualification: Assess and qualify leads to ensure they meet company criteria, utilizing data analysis and market research to inform decision-making.
  • Campaign Management: Develop and execute lead generation campaigns, monitoring their performance and adjusting strategies as needed to optimize results.
  • CRM Management: Maintain and update the CRM system with lead information and track progress, ensuring accurate and up-to-date records.
  • Collaboration and Communication: Work closely with sales and marketing teams to align lead generation efforts with business goals, ensuring seamless communication and coordination.
  • Reporting and Analysis: Analyze lead generation metrics and report on KPIs to improve strategies, providing actionable insights to inform business decisions.
Requirements
  • Proven experience in lead generation or a related role.
  • Strong communication and interpersonal skills.
  • Proficiency with lead generation tools and CRM systems (e.g., Salesforce, HubSpot).
  • Ability to analyze data and generate actionable insights.
  • Excellent organizational and time-management abilities.
  • Creative problem-solving skills and attention to detail.
  • Knowledge of digital marketing strategies and techniques.
About OutToday

We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.