Marketing Manager
2 weeks ago
At Shoes For Crews, we're passionate about keeping workers safe on the job. Our mission is to provide comfortable, quality protective footwear solutions that reduce accidents and save money.
Job SummaryWe're seeking a talented B2B Marketing Manager to join our team. As a key member of our marketing department, you'll be responsible for developing and executing effective marketing strategies to drive growth and engagement across our B2B customer segments.
Key Responsibilities:- Oversee B2B corporate and unit-level customer marketing planning, execution, testing, and measurement.
- Develop and execute communications and messaging strategies across channels and customer journeys.
- Leverage digital and traditional touchpoints to drive sales and engagement.
- Activate and drive awareness of our safety footwear program at the unit level.
- Optimize channel mix and frequency based on segmentation and account-based marketing (ABM) approach.
- Work with the Sales Team to develop relevant content and sales enablement tools.
- Manage the B2B marketing calendar and workflows for omnichannel campaigns.
- Leverage data and analytics to measure results and optimize channel performance.
- Bachelor's degree in marketing, business, or related field.
- 5+ years of experience in B2B marketing or related field.
- Proven expertise in digital and traditional marketing, with a focus on B2B and B2B2C marketing.
- Experience building compelling campaigns and content that support the brand and resonate with relevant audiences.
- Strong presentation, communication, and writing skills.
- Ability to work with Sales Teams and external customers.
- Analytical and critical thinking skills, with a problem-solving mindset.
- Team management experience.
- A dynamic and growing company with a strong commitment to innovation and customer satisfaction.
- A collaborative and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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Marketing Manager
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Marketing Manager
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Boca Raton, Florida, United States Shoes For Crews Full timeJob Title: B2B Marketing ManagerShoes For Crews is seeking a highly skilled B2B Marketing Manager to join our team. As a B2B Marketing Manager, you will be responsible for developing and executing effective marketing strategies to drive business growth and customer engagement.Key Responsibilities:Develop and execute marketing plans to achieve business...
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Marketing Manager
1 day ago
Boca Raton, Florida, United States Shoes For Crews Full timeJob DescriptionAt Shoes For Crews, we're on a mission to keep workers safe on the job with our innovative protective footwear solutions. We're seeking a talented B2B Marketing Manager to join our team and drive growth through effective marketing strategies.Key Responsibilities:Develop and execute comprehensive marketing plans to engage our B2B corporate and...
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3 weeks ago
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2 weeks ago
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Boca Raton, Florida, United States InsideHigherEd Full timeJob SummaryFlorida Atlantic University is seeking a Marketing Manager to join the Office of Technology Development in Boca Raton, FL. The successful candidate will be responsible for evaluating the commercial potential of disclosed innovations, researching potential industry partners, and preparing non-confidential information for innovation...
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Boca Raton, Florida, United States Florida Atlantic University Full timeJob SummaryWe are seeking a highly skilled Marketing Manager to join our Office of Technology Development team at Florida Atlantic University. The successful candidate will be responsible for evaluating the commercial potential of disclosed innovations, researching potential industry partners, and preparing non-confidential information for innovation...
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Boca Raton, Florida, United States InsideHigherEd Full timeJob SummaryFlorida Atlantic University is seeking a Marketing Manager, Office of Technology Development, to join its team in Boca Raton, FL.The Office of Technology Development (OTD) is responsible for the legal protection and commercialization of intellectual property developed by FAU faculty, staff, and students. This position reports to the Senior...
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