Marketing Manager

2 weeks ago


Boca Raton, Florida, United States Shoes For Crews Full time
About Us

At Shoes For Crews, we're passionate about keeping workers safe on the job. Our mission is to provide comfortable, quality protective footwear solutions that reduce accidents and save money.

Job Summary

We're seeking a talented B2B Marketing Manager to join our team. As a key member of our marketing department, you'll be responsible for developing and executing effective marketing strategies to drive growth and engagement across our B2B customer segments.

Key Responsibilities:
  • Oversee B2B corporate and unit-level customer marketing planning, execution, testing, and measurement.
  • Develop and execute communications and messaging strategies across channels and customer journeys.
  • Leverage digital and traditional touchpoints to drive sales and engagement.
  • Activate and drive awareness of our safety footwear program at the unit level.
  • Optimize channel mix and frequency based on segmentation and account-based marketing (ABM) approach.
  • Work with the Sales Team to develop relevant content and sales enablement tools.
  • Manage the B2B marketing calendar and workflows for omnichannel campaigns.
  • Leverage data and analytics to measure results and optimize channel performance.
Requirements:
  • Bachelor's degree in marketing, business, or related field.
  • 5+ years of experience in B2B marketing or related field.
  • Proven expertise in digital and traditional marketing, with a focus on B2B and B2B2C marketing.
  • Experience building compelling campaigns and content that support the brand and resonate with relevant audiences.
  • Strong presentation, communication, and writing skills.
  • Ability to work with Sales Teams and external customers.
  • Analytical and critical thinking skills, with a problem-solving mindset.
  • Team management experience.
What We Offer:
  • A dynamic and growing company with a strong commitment to innovation and customer satisfaction.
  • A collaborative and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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