Marketing Coordinator

5 days ago

Sparks Glencoe MD, United States KCI Technologies Full time
Marketing Coordinator Job Description

We are seeking a highly skilled Marketing Coordinator to join our team at KCI Technologies. As a Marketing Coordinator, you will be responsible for planning, coordinating, and executing marketing strategies to support our sales objectives.

Key Responsibilities:

  • Develop and manage event budgets, timelines, and post-event analysis.
  • Collaborate with the sales, product, and consulting services teams to ensure alignment on event goals and strategies.
  • Manage logistics, including exhibitor requirements, coordination, registration, and attendee communication.
  • Create and/or coordinate development of promotional materials and campaigns to drive engagement and generate leads.
  • Attend trade shows/conferences as needed, lifting or moving boxes/display booths, etc., and exhibit booth assembly.

Lead Generation:

  • Implement and manage lead generation strategies to support sales objectives.
  • Develop and execute marketing campaigns, webinars, and other digital marketing initiatives.
  • Track, analyze, and report on the effectiveness of lead generation activities.
  • Collaborate with teams to ensure leads are properly qualified and followed up on.
  • Maintain and update the CRM system with lead information and campaign data.

General Marketing Support:

  • Assist in the creation and distribution of marketing materials, including brochures, newsletters, and social media content.
  • Support brand consistency across teams and marketing efforts, ensuring alignment with brand guidelines.
  • Support the development and maintenance of websites and digital presence.
  • Conduct market research to identify trends, competitors, and potential opportunities.
  • Coordinate with external vendors and partners for various marketing projects.
  • Provide administrative support as needed.

Requirements:

  • Minimum 3 years of experience in marketing coordination, trade show planning, or a similar role preferred.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite and marketing tools such as CRM software (Microsoft Dynamics preferred), email marketing platforms, and social media management tools.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience in the technology industry is a plus.

Qualifications:

  • Bachelor's degree in marketing, communications, journalism, or related field preferred.
  • Pre-employment drug screening is a condition of employment. Background and motor vehicle checks may be required based upon position.

About KCI Technologies:

KCI Technologies is a 100% employee-owned engineering, consulting, and construction firm serving clients throughout the United States. We are recognized as an industry leader, employing cutting-edge technologies, management practices, and strategic growth initiatives. Employee ownership fosters an entrepreneurial spirit, encourages technical expertise, and shapes strategic planning.

We offer a competitive compensation package, family-friendly benefits, a collaborative working environment, and the training, mentoring, and resources you need to advance in your career. We are committed to building a diverse and inclusive staff and encourage women, people of color, LGBTQ+ individuals, and individuals with disabilities to apply.

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