Marketing and Communications Manager
4 weeks ago
Smithbucklin is seeking a Marketing and Communications Manager to join its team. The successful candidate will lead the delivery of varied services, including brand and messaging development, strategic communications, creative development, member acquisition marketing, event and convention marketing, market research, and public relations.
The Marketing and Communications Manager will use market information and key strategies to help Smithbucklin client organizations achieve their marketing goals. The selected individual is expected to lead the delivery of varied services, including brand and messaging development, strategic communications, creative development, member acquisition marketing, event and convention marketing, market research, and public relations.
The Marketing and Communications Manager will develop, lead, and manage integrated marketing and communications campaigns for 4-6 client organizations comprised of trade associations and professional societies in a fast-paced, matrixed environment.
The Marketing and Communications Manager will develop and deliver marketing plans and activities, including market assessment and analysis, objectives and key strategies, new tactics and channels, and tactical analysis.
The Marketing and Communications Manager will develop and deliver digital marketing strategies and tactics, including SEO, SEM, content marketing, and digital advertising.
The Marketing and Communications Manager will develop and manage client marketing budgets, including tracking and reporting.
The Marketing and Communications Manager will manage and engage teams in the implementation of marketing campaigns, including organizing and delegating project roles/responsibilities, managing team performance, and ensuring a quality product and timely delivery.
The Marketing and Communications Manager will develop, cultivate, and maintain relationships with client leadership and other team members.
Requirements:
- Bachelor's degree or equivalent experience.
- 6 years of marketing and communications experience.
- Proven track record for designing, leading, implementing, and tracking the performance of traditional and digital marketing and communications campaigns.
- Proficient in budgeting and financial management.
- Strong people management and project management skills.
- Proficient in using core Microsoft applications, including Excel, Outlook, PowerPoint, and Word, and social media, including Facebook, Instagram, LinkedIn, X, and YouTube.
- Ability to travel 10% of the time.
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