Paid Advertising Specialist

5 days ago


Greenville, South Carolina, United States Infinity Marketing Solutions Inc Full time
Job Description: Infinity Marketing Solutions Inc is looking for a skilled Paid Media Specialist to join our team. In this role, you'll be responsible for creating and executing strategic plans for effective advertising campaigns across digital media channels. With a focus on delivering results-driven solutions, you'll work closely with our account leaders to develop and implement media strategies that meet client goals.

Responsibilities: Your key responsibilities will include defining campaign structures, keyword strategies, and bidding strategies for each client, as well as monitoring performance and identifying areas for improvement. You'll also be responsible for leading campaign setup and execution across Google, Meta, emerging socials, and programmatic platforms, and preparing client invoices while managing budgets and return on investment.

Requirements: To succeed in this role, you'll need experience working with digital platforms, managing large budgets, and multiple stakeholders. Technical platform expertise, including Google Ads, Bing Ads, demand side, and social platforms, is essential. A base understanding of the media planning/buying process is also required, and previous media agency experience is preferred.

Salary: $85,000 - $115,000 per year, depending on experience.

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