Digital Media Specialist

4 days ago


Greenville, South Carolina, United States Infinity Marketing Solutions Inc Full time
Job Overview

At Infinity Marketing Solutions Inc, we are seeking a skilled Digital Media Specialist to join our team. As a key member of our media department, you will be responsible for developing strategic paid media recommendations for effective advertising campaigns on behalf of our clients.

We estimate the salary for this role to be around $85,000 - $110,000 per year, depending on experience and location.

Key Responsibilities
  • Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
  • Communicate daily with clients and vendors, building relationships
  • Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
  • Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
  • Identify target audiences and understand their behavior and habits
  • Coordinate, monitor and evaluate media campaigns
  • Manage budgets and return on investment (ROI)
  • Setup & QA in-platform conversion tracking
  • Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas
  • Base understanding of the media planning/buying process
Requirements
  • Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc.) highly preferred
  • Comprehensive understanding of the media planning/buying process. Prior experience required
  • Advanced Excel proficiency; Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms and Meta
  • Proactive and clear communication
  • Strong collaborator


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