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Marketing Cloud Center of Excellence Lead

2 months ago

New York, New York, United States TEPHRA Full time
Job Title: Marketing Cloud Center of Excellence Lead

At TEPHRA, we are seeking a highly skilled Marketing Cloud Center of Excellence Lead to join our team. As a key member of our organization, you will be responsible for developing, maintaining, and improving a reusable repository of tools, templates, best practices, and delivery approaches for Salesforce Marketing Cloud.

Key Responsibilities:
  • Drive quality delivery for projects within assigned focus areas
  • Close sales deals and improve revenue and profitability within assigned focus areas
  • Develop a reusable repository of tools, templates, best practices, and methodologies to manage pre-sales, implementation, and support efforts for solutions being deployed with Marketing Cloud
  • Lead the creation of a delivery toolset leveraging Marketing Cloud product that can be used by project delivery teams and/or client delivery resources
  • Author or co-author thought leadership pieces that are published or presented regarding Salesforce implementation topics
  • Hire, manage, and mentor senior Marketing Cloud Consultants
  • Contribute to overall thought leadership, go-to-market, Salesforce alliance requirements, practice investment requirements, and goals within assigned focus areas
  • Refine client solutions and service messaging, prospecting, qualifying, and closing techniques
  • Act as a subject matter expert for Salesforce Marketing Cloud, AppExchange partners, and other strategic partners within assigned competency areas
  • Provide sales support (e.g., Presentations, thought leadership pieces, POVs) to help close pipeline for Marketing Cloud competency area, working with Practice Directors and Senior Managers
  • Develop and manage product relationships with alliance leads for Marketing Cloud
  • Share Salesforce product direction and roadmap with practice
  • Lead and participate in a community of practice on Salesforce Chatter for assigned focus areas
  • Identify partnership, GTM, and solution opportunities working with Salesforce product leadership
  • Plan, develop, and deliver product training and certification courses and materials
  • Manage and report certification metrics for Marketing Cloud competency area
  • Develop, manage, and communicate all Marketing Cloud capabilities to sales and delivery team members (e.g., capability maps, taxonomy)
  • Lead delivery automation strategies and emerging trend research and development initiatives for continuous improvement and thought leadership in the areas of pre-sales, implementation, and support methodologies for solutions being deployed with Marketing Cloud
  • Support the Solutions and Innovation group and lend expertise when needed
  • Assist Practice Directors and Senior Managers in defining the business value and return on investment for leveraging Marketing Cloud
  • Perform delivery reviews during the pre-sales and delivery phases of engagements
Qualifications:
  • Demonstrated ability to build and lead programs that drive business improvement and optimization for delivery and sales functions
  • Deep knowledge of domain and business processes and how those business processes are optimized by CRM solutions, especially Marketing Cloud
  • Education: Bachelor's Degree or similar is required
  • Certification - Administration/Consultant and other Salesforce certifications are a big plus
  • Marketing Cloud Certification
  • 15+ years of work experience in CRM and ERP transformation
  • 10+ years of experience working on products and related AppExchange partners
  • Experience with consulting project/program management processes, tools, and documentation
  • Knowledgeable in Customer Cloud transformation, emerging trends, and tools that involve the Social, Mobile, Cloud, and Analytics
  • Demonstrated leadership skills
  • Exceptional PowerPoint presentation creation and delivery skills; capable of developing and telling a compelling story to executive-level business and technology leaders
  • Willingness to travel up to 70% including international travel as required