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Trade Marketing Manager

1 month ago

Edison, New Jersey, United States Colavita USA LLC Full time
Job Description

Colavita USA LLC is seeking a skilled Trade Marketing Manager to develop and execute marketing strategies that drive growth and brand visibility in the retail distribution channel.

The ideal candidate will have a deep understanding of the Food Industry and experience in Trade Marketing campaign delivery and management.

Responsibilities include:

  • Designing and implementing impactful trade marketing campaigns to increase brand awareness and sales.
  • Developing and producing effective POS materials, sales collateral, and merchandising tools.
  • Collaborating with cross-functional teams to develop and execute successful Brand Plans.
  • Working closely with the sales team to ensure seamless execution of trade promotions and initiatives.
  • Conducting market analysis and analyzing market trends, competitor activities, and consumer insights.
  • Identifying areas for improvement and implementing changes to enhance overall trade marketing performance.
  • Utilizing data analytics to measure the effectiveness of trade marketing initiatives and provide regular reports.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or Business.
  • Proven experience in Food Industry Trade Marketing/Business Development campaign delivery and management.
  • Strong knowledge of consumer industry.
  • Ability to forecast and work with sales reps to accurately determine trade needs.
  • Strategic approach with operational capability.
  • Experience analyzing large amounts of data and trends.
  • Ability to think critically and creatively.
  • Excellent communication and presentation skills.

Benefits:

Medical, Vision, and Dental Insurance.

401K Plan with company match.

Paid Time Off.

Colavita USA LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.