Next Generation Initiative Strategist
5 days ago
The Next Generation Initiative Strategist will play a key role in supporting the management of omnichannel and marketing operations digitization roadmaps for HCPs and patients. This includes owning designated initiatives and ensuring their execution according to established timelines and goals.
This role involves regularly updating and refining the roadmap to reflect evolving organizational priorities and market dynamics. The strategist will collaborate closely with capability owners to facilitate effective communication and alignment across all relevant teams.
The Next Generation Initiative Strategist will be responsible for defining and monitoring key performance indicators (KPIs) to evaluate the success and impact of digitization initiatives. Regular updates and detailed reports will be provided to leadership.
Key Responsibilities- Support the lead with the digitization roadmap for various customer segments for initiatives such as next best action or digital assistant.
- Regularly update and refine the roadmap to reflect evolving organizational priorities and market dynamics.
- Partner with product and capability owners to identify and prioritize roadmap initiatives in alignment with business objectives.
- Facilitate strategic planning sessions and workshops to gather input from stakeholders, identify key initiatives, and prioritize investments based on business value and strategic alignment.
- Cross-functional coordination: Collaborate closely with omnichannel capability owners and facilitate effective communication and alignment across all relevant teams to drive the initiatives forward.
- Performance tracking and reporting: Define and monitor key performance indicators (KPIs) to evaluate the success and impact of digitization initiatives.
- Stakeholder engagement and feedback: Actively engage with capability owners to gather feedback and ensure alignment with the digitization initiative.
- Continuous improvement: Identify opportunities for optimizing and enhancing the roadmap process based on feedback, performance data, and industry trends.
- Bachelor's degree in marketing, technology, or business-related field.
- 10+ years of experience in omnichannel, digital transformation, project management, or related roles within a commercial organization.
- Demonstrated experience in managing and executing digitization projects, including roadmap development and implementation.
- Experience in collaborating with cross-functional teams and managing digital initiatives, ideally digital transformations.
- Strong understanding of digital tools and platforms, and data management.
- Ability to manage complexity, including the leadership of work across competing priorities.
- Strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences.
- Understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers preferred.
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