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Chief Marketing Officer
2 months ago
This executive role will report directly to the CEO and is tasked with crafting and executing our worldwide marketing strategy. As a pivotal member of the leadership team, you will play a crucial role in shaping business decisions, influencing company strategy, and driving strategic outcomes. Your contributions will significantly impact Ordr Tech's revenue and innovative business approach that aligns with consumer security requirements.
Key Responsibilities:
- Evaluate market dynamics and customer requirements, leading to the establishment of a data-driven marketing strategy that spans all segments and promotes growth.
- Supervise the creation of top-tier lead generation, content marketing, product marketing, and corporate marketing functions that align with our strategic vision.
- Collaborate closely with Product and Sales teams while taking ownership of Ordr Tech's messaging, ensuring clarity and effectiveness in delivery.
- Provide ongoing sales enablement content and tools, utilizing Ordr Tech's engineering, product, and sales resources as needed.
- Develop sales enablement tools to assist partners and VARs globally in achieving their revenue objectives.
- Select and manage marketing agency partners and oversee their activities.
- Design partner marketing campaigns that support our partners within a global ecosystem.
- Plan and execute awareness and lead generation campaigns to bolster revenue and marketing objectives.
- Represent and communicate the Ordr Tech narrative externally, acting as an evangelist, speaker, and panelist.
- Conduct competitive analysis to understand audience sentiments, optimizing our go-to-market strategy for attracting new customers.
- Establish systems and processes to assess the impact of marketing on business growth.
- 15+ years of professional experience, preferably in the Security sector, with at least 7 years in an executive capacity.
- Experience operating at the board level within a comparable organization.
- Proven track record in scaling and building high-performance marketing teams.
- Advanced analytical and problem-solving capabilities.
- Extensive experience in all facets of marketing, including awareness and lead generation initiatives.
- Strong analytical skills with experience in budget forecasting and management.
- Ability to translate quantitative and qualitative data insights into actionable marketing strategies.
- Experience managing multi-tiered teams and collaborating effectively across functions.
- Deep customer insights and a solid understanding of target demographics.
- Demonstrated success in executing impactful plans that enhance business metrics.
- Exceptional communication skills and a streamlined decision-making approach.
- Bachelor's degree in Science; MBA preferred.