Web Optimization Specialist

3 days ago


Hartford, Connecticut, United States TCA Consulting Group, Inc. Full time
Web Optimization Specialist

This role requires a deep understanding of personalization, A/B testing, multivariate testing, and other experimentation methodologies. The ideal candidate will have a deep analytical skills, excellent attention to detail, strong communication skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities:
  • Design and execute A/B tests, multivariate tests, and other web experiments to optimize user experience and conversion rates.
  • Analyze test results using statistical methods to derive actionable insights and recommendations.
  • Collaborate with product managers, designers, developers, and other stakeholders to develop and implement testing strategies.
  • Monitor and report on key performance indicators (KPIs) to track the impact of web experiments.
  • Assist with user acceptance testing/QA for web pages being re-built in a new content management system as part of our website migration project.


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