Senior General Manager

3 weeks ago

Irvine, California, United States Brown-Forman Full time
General Manager Opportunity

At Brown-Forman, we are seeking a seasoned sales professional to lead our California and Hawaii team as the General Manager. This pivotal role will enable you to forge strategic partnerships with regional and local distributors, ensuring alignment in market, portfolio, and people to achieve Strip Net Sales (SNS) and Gross Profit goals.

Key Responsibilities:
  • Fully accountable for the P&L across the geographic cluster, encompassing Brown-Forman employees, distributor, and Agency Partners.
  • Set strategic direction for the geography, portfolio, and cross-functional team of Brown-Forman employees, distributor partners, and agency partners to align resources and deliver Strip Net Sales (SNS) and operating income performance for the cluster of markets.
  • Create annual and long-term plans that build our future business, holding full accountability for the P&L across all markets, channels, and accounts within the cluster.
  • Identify areas of risk and opportunity, developing and communicating plans to address each.
  • Manage resource allocation and budget processes, collaborating with the region team and marketing groups on the best use of Territory Marketing Funds (TMF).
  • Monitor and measure distributor performance within the cluster; create organizational focus on the Brown-Forman portfolio and support the Brown-Forman Sales Execution planning and accountability process; collaborate with the Brown-Forman team on the strategic direction of all programs delivered to the distributor and hold both the distributor and team accountable for results; negotiate and manage distributor investment and support.
Requirements:
  • Seasoned sales professional with a minimum of 10 years of experience in the beverage alcohol industry and demonstrated commercial leadership experience.
  • Inclusive leadership capability, able to inspire, motivate, and challenge to deliver results through a team.
  • Agile learner and leader, capable of leading in a VUCA environment.
  • Champion of people and partnerships, leading with a strong example of our values and behaviors.
  • Excellent communicator, able to inspire others and articulate a strong vision and direction.
  • Excellent partnership and relationship skills both internally and externally.
  • Ability and willingness to travel over 50% of the time, including some weekends.
  • Must have a valid driver's license.
What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type: Employee
Management Level: Business Leader
Global Job Level: B2
Number of Openings Available: 1

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